HOTLINE

By LISA CAMPBELL, campaignlive.co.uk, Friday, 12 November 1999 12:00AM

GEC Marconi has appointed the New York agency, Athorn Clark & Partners, to mastermind its relaunch as Marconi which begins on 30 November. A global television campaign is planned for December, while teaser press ads have already broken in the The Wall Street Journal and the Financial Times.

GEC Marconi has appointed the New York agency, Athorn Clark &

Partners, to mastermind its relaunch as Marconi which begins on 30

November. A global television campaign is planned for December, while

teaser press ads have already broken in the The Wall Street Journal and

the Financial Times.





News International has shorlisted TBWA GGT Simons Palmer, Rainey Kelly

Campbell Roalfe/Y&R, Fallon McElligott and HHCL & Partners to pitch for

the launch of its interactive division, the details of which are still

under wraps.





British Midland has reduced the shortlist for its pounds 4 million

account to Bartle Bogle Hegarty and Partners BDDH. The incumbent, Faulds

Advertising, and Doner Cardwell Hawkins have been eliminated from the

pitch.





Worthington, the Bass-owned beer, has asked Fallon McElligott, Leo

Burnett and Publicis to pitch for its pounds 3 million bitter account,

which was previously held by WCRS.





The Publicis group has reported billings of almost pounds 3.1 billion

for the first nine months of 1999, a 22 per cent increase on the

corresponding period last year. It is predicting a 20 per cent billings

growth figure for the year.





The Havas Advertising Group has increased its billings by 32.9 per cent

to 5.3 billion euro (pounds 3.4 billion) for the first nine months of

1999, compared with 4 billion euro (pounds 2.6 billion) for the same

period last year. This is partly of a result of recent acquisitions

including Lopex in the UK.





Powernet Telecom, the newly launched internet service provider, will

choose between Poulter Partners and McCann-Erickson Manchester for its

Totalserve business which has a budget of pounds 8 million. Work from

both agencies is being studied by Powernet’s partner companies.





McCann-Erickson has entered the Icelandic market via a partnership with

the Gott folk agency. The agency will be known as Gott folk McCann.





Blue Square, the online betting service launched by City Index, has

appointed CIA Medianetwork and Girardot & Partners to handle its media

and creative accounts.





Motive has scooped the media planning and buying task for the launch of

John Charcol’s online mortgage service. The service, which launches to

UK consumers this weekend, offers mortgages, pensions, investments and

insurance products.





The Advertising Brasserie has created the first TV campaign for the

Disney Channel’s The Wonderful World of Disney. Three 30-second ads,

which break this weekend on some satellite channels including the

Discovery and History Channels, aim to highlight the special moments a

family shares when watching the programme.





Cable & Wireless has signed up 46,000 digital TV customers since

launching its digital cable television service in July, almost half of

which are new customers for the company.





Iceland has shortlisted three direct marketing agencies for its entire

below-the-line account. Claydon Heeley, M-S-B+K and Judith Donovan

Associates have been narrowed down from an original longlist of more

than 20 outfits.





Banks Hoggins O’Shea/FCB has bolstered its creative department with the

hiring of two new teams. The writer, Iain Pearson, and his art director,

Brian Watt, join from Saatchi & Saatchi. Matthew Lee, a writer, and

Brian Riley, an art director, both 28, were previously at Delaney

Fletcher Bozell, will also join the agency.



This article was first published on campaignlive.co.uk

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