Duckworth Finn set to launch press ads for music magazine

By JADE GARRETT, campaignlive.co.uk, Friday, 12 November 1999 12:00AM

Duckworth Finn Grubb Waters is promoting the relaunch of Melody Maker with a national press campaign.

Duckworth Finn Grubb Waters is promoting the relaunch of Melody

Maker with a national press campaign.



The first execution breaks in the December issues of the style and music

press - including Loaded, 19, Muzik and NME - and introduces the new

endline, ’find out what happened’.



’Breakfast’, written by Matt Lee and art directed by Peter Heyes, aims

to get to the heart of what life is like for the music fan by focusing

on the before and after feelings of the gigging experience. Text at the

top of the ad reads ’Manchester! Are you ready?’, while text at the

bottom adds, ’Chris! Your breakfast’s ready!’. The idea is that Melody

Maker can fill you in on everything in between.



Another spot entitled ’mike check’ follows the same theme, with a third

ad planned for later in the year.



’This is an excellent opportunity for the agency to demonstrate our

ability to truly understand what consumers want and help mould the

product to suit their needs. The campaign is very powerful and clearly

demonstrates what Melody Maker is all about,’ Michael Finn, managing

director at Duckworth Finn, said.



The agency has worked closely with the client throughout the year in

developing and researching the overall design including the format, logo

and content of the publication.



In response to research the publication has moved away from its original

newspaper format to a new glossy A4 magazine.



This article was first published on campaignlive.co.uk

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