Duckworth Finn set to launch press ads for music magazine
By JADE GARRETT, campaignlive.co.uk, Friday, 12 November 1999 12:00AM
Duckworth Finn Grubb Waters is promoting the relaunch of Melody Maker with a national press campaign.
Duckworth Finn Grubb Waters is promoting the relaunch of Melody
Maker with a national press campaign.
The first execution breaks in the December issues of the style and music
press - including Loaded, 19, Muzik and NME - and introduces the new
endline, ’find out what happened’.
’Breakfast’, written by Matt Lee and art directed by Peter Heyes, aims
to get to the heart of what life is like for the music fan by focusing
on the before and after feelings of the gigging experience. Text at the
top of the ad reads ’Manchester! Are you ready?’, while text at the
bottom adds, ’Chris! Your breakfast’s ready!’. The idea is that Melody
Maker can fill you in on everything in between.
Another spot entitled ’mike check’ follows the same theme, with a third
ad planned for later in the year.
’This is an excellent opportunity for the agency to demonstrate our
ability to truly understand what consumers want and help mould the
product to suit their needs. The campaign is very powerful and clearly
demonstrates what Melody Maker is all about,’ Michael Finn, managing
director at Duckworth Finn, said.
The agency has worked closely with the client throughout the year in
developing and researching the overall design including the format, logo
and content of the publication.
In response to research the publication has moved away from its original
newspaper format to a new glossy A4 magazine.
This article was first published on campaignlive.co.uk
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Head of CRM/Customer Experience - 8/9 month Contract ADLIB Competitive + Benefits, Devon
- Digital Executive - Fluent French & Dutch Barclay Meade £200 - £250 per day, Berkshire
- SEO Consultant The Little Black Book Agency £20000 - £25000 per annum, Greater Manchester
- Interactive / Digital Designer The Little Black Book Agency £25000 - £35000 per annum, Greater Manchester
- Samsung calls global advertising and media review
- Watch the first YouTube clip, nine years on
- British Airways moves paid search account to Forward3D
- M&C Saatchi's Enyi Nwosu takes global role at Mindshare
- Post Office reviews advertising, DM and digital accounts
- Karmarama grabs Coppafeel! breast cancer charity account