Lloyds TSB splits with Lowes due to global HSBC clash

By ELEANOR TRICKETT, campaignlive.co.uk, Friday, 17 September 1999 12:00AM

Lowe Direct has parted company with Lloyds TSB, ending a three-and-a-half year relationship, due to a clash with HSBC.

Lowe Direct has parted company with Lloyds TSB, ending a

three-and-a-half year relationship, due to a clash with HSBC.



A prepared statement, jointly written by both sides, said that the

relationship would continue until the end of the year, after which any

new campaigns or projects would be assigned to Lloyds TSB’s other roster

agencies, Interfocus, Saatchi & Saatchi and WWAV Rapp Collins. However,

David Lewis, Lloyds TSB’s marketing services director, did not rule out

an agency review once Lowe Direct’s contract was up.



The split comes eight months after Lowe & Partners Worldwide won the #25

million global task to rebrand the HSBC banking giant (Campaign, 12

February).



The statement read: ’In recent months, the relationship between Lowe &

Partners Worldwide’s advertising agency network and HSBC has made the

Lowe Direct/Lloyds TSB relationship uncomfortable.’



Lowe Direct had handled the Lloyds side of the business, and WWAV came

to the account via its existing relationship with TSB. Since Lloyds and

TSB merged, the account has been split roughly equally between the two

shops. Lowe Direct took care of the credit cards, life pensions and

investments, savings and customer relationship management tasks, while

WWAV handled the loans, insurance and current accounts side of the

business.



Tony Watson, a managing partner of Lowe Direct, said: ’We have enjoyed

our tenure on the business and are sad that we are unable to help the

bank develop its brand and business going forward.’



Lewis added: ’We’re sorry to lose Lowe Direct. It’s made a significant

contribution to our business over the past three-and-a-half years and

produced some great work.’


This article was first published on campaignlive.co.uk

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