YOUTH MEDIA: WATCH, READ, LISTEN, SURF - What media do young people really like? Campaign’s panel of four tells all to Jenny Watts
By JENNY WATTS, campaignlive.co.uk, Friday, 17 September 1999 12:00AM
Robbie Hunt aged 6
Robbie Hunt aged 6
I think the best programme on television is Blue Peter. They’ve taught
me how to make some really interesting things and Mum and I watched the
eclipse using one of their inventions. I also watch Art Attack because I
like being creative.
It’s not surprising that I’ve seen the new Star Wars film twice because
I love going to the cinema. I’ve watched the original one seven times on
a tape I borrowed from a friend, which he hasn’t had back yet! I’m also
a fan of Disney films like Babe and A Bug’s Life because the animation
is really good.
When my friend moved to Dubai I learned how to use e-mail so we could
stay friends. I also use Mummy’s computer to play CD-Rom games like
Tonka Town and The Really Wild Show. My big brother Billy lets me play
on his Nintendo; my favourite game on that is James Bond because I get
to shoot lots of baddies.
Mum doesn’t let me buy Nintendo magazine, so the only comic strips I
read are Dennis the Menace and Action Man. My favourite books are the
Calvin and Hobbes stories and James Bond Junior. I think he’s very
I also enjoy reading the Famous Five books because I like exploring, and
would love to have adventures like theirs.
If I have time I read in bed before I go to sleep, but sometimes not for
very long because it’s a tiring job being a trainee Jedi warrior.
Gus Cook aged 12
The best programme on television is definitely The Simpsons, followed
closely by Friends and Goodness Gracious Me. I’m also a fan of
educational programmes like The Time Team, where the viewer is shown
what daily life would have been like in past cultures.
One of my hobbies is reading, and I’ve just finished Harry Potter by J.
K. Rowling, which was excellent. Sometimes I read books friends have
recommended, but often I go into bookshops with my Dad and choose from
the back covers while he’s browsing. I read Dad’s paper if something
really interests me, but I prefer special-interest titles like Mountain
Biking UK and Unity, a skating mag. I’ve swapped my Beano for The
Simpsons comic which my friends like to borrow but are slow to
I’m very excited we’re getting the internet soon as I’ve been a convert
since first surfing the net in Dad’s office a year ago. Sometimes I use
it for school research, but mainly I use it for fun. I tend to hear of
sites from friends and magazines like The Net or Nintendo. My favourite
is the Toronto Maple Leaves site, and I think it’s brilliant that I can
instantly access their latest scores from the other side of the
I’m hoping we’ll have e-mail on the new computer so I can mail all my
friends - especially the one in America.
My favourite ad is for Castlemaine XXXX. It’s funny that the guy can
kiss his best friend’s girlfriend but not drink his beer!
I use CD-Roms to play games like Motorcross Madness, and we also have
educational ones like History of the World, though none of my friends
seem to be lining up to borrow that one!
Louisa Smith aged 16
Having spent the past few months studying furiously for my GCSEs, I’ve
come to appreciate Paramount Comedy for feeding me a constant diet of
Friends and Frasier. As far as I’m concerned, there’s nothing better
than a good comedy to wash down the monotony of the history books. I’m
glad we have cable because I watch a lot of MTV, but I always tune in to
EastEnders on BBC1 to find out the latest in Albert Square.
Notting Hill was the last film I saw, and I thought it was
I go to the cinema with friends quite regularly, and I’m far more likely
to be found laughing at a comedy than watching big-bucks action
Reading is one of my favourite pastimes and I often go on
recommendations, which is how I heard of Bridget Jones’s Diary and
Angela’s Ashes. I don’t have a favourite magazine as such, although I
read Mum’s Red and The Guardian if it’s lying around the house.
I know many people think the internet is indispensable, but frankly I’ve
been doing very well without it. It’s much faster to rifle through
research books than spend hours trawling the web for specific
information. I do use e-mail to contact my cousins in Ireland because
it’s so much faster than snail mail.
I’m quite responsive to advertising, and always take notice of press and
poster ads. My favourite campaigns have all come from Levi’s - Flat Eric
is no exception. Sponsorship is lost on me though; I went to Capital
FM’s Party in the Park this year, but I don’t think I could name a
Emma Logan aged 22
I’m a self-confessed product of the channel-hopping generation. I like
MTV and the movie channels, and I never miss The Simpsons or
For pure escapism, the characters on talk shows are priceless. I prefer
BBC2 and Channel 4 for their documentaries and arts programmes, rather
than the more drama-based BBC1 and ITV.
I only listen to the radio when it’s a background noise at work, and
even then it’s irritating because I can’t change channel to get rid of
all the ads.
My favourite ad campaign is for the Gap. I think the upbeat music has
given the label a real image revamp. The French Connection campaign is
equally good - stylish and simple, but effective.
I find the plethora of women’s magazines irritating - they all recycle
the same tired articles about glamour and beauty. I’d rather see more
feature-driven magazines like Sky and The Face. The only magazine I buy
regularly is Time Out, and I delve into the review sections of The
Sunday Telegraph and The Sunday Times at the weekend.
I don’t spend much time on the net, but if I had a computer I’d probably
be surfing constantly. I don’t use cybercafes as I can’t see the point
of e-mailing my friends when I’ve got a mobile phone.
Although I like music, sponsorship posters and fliers have never quite
enticed me to go and splash in the mud at Glastonbury. I do pick up
promo postcards in bars and at the cinema, but the interest is fleeting
and I’ve never responded.
I probably watch around three hours of television a night. Being nosy, I
like looking into other people’s lives, if only to think ’Mine is
certainly better than theirs!’.
This article was first published on campaignlive.co.uk
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