BMP wins Treasury task as Govt targets pensioner poverty
By Our Parliamentary correspondent, campaignlive.co.uk, Friday, 17 December 1999 12:00AM
BMP DDB is to create a campaign to encourage poor pensioners to take up all the state benefits to which they are entitled.
BMP DDB is to create a campaign to encourage poor pensioners to
take up all the state benefits to which they are entitled.
The Treasury and the Department of Social Security are finalising the
details of a pounds 2 million new year push to target an estimated
600,000 old people who miss out on up to pounds 10 a week because they
do not claim.
BMP won the work without a pitch. Despite losing its status as the lead
agency at the DSS, the agency has continued to work closely with the
department since the 1997 general election.
The impetus for the blitz came from Gordon Brown, the chancellor, who
has made tackling pensioner poverty a top priority and is working on a
joint offensive with ministers from the new assemblies in Scotland,
Wales and Northern Ireland.
This article was first published on campaignlive.co.uk
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Associate Director of Content Strategy - London £75,000 Adam Recruitment £75000 - £76000 per annum + Benefits, London
- Senior Interactive Designer Source £40000 - £45000 per annum, London
- Qualitative Senior Research Executive Lipton Fleming £25000 - £30000 per annum + benefits, London
- Account Director [Telco] - Superb Agency off Oxford Street Fill Recruitment Ltd to £55k with great benefits, Off Oxford Street
- Sorrell says Publicis / Omnicom's 'merger of equals' is 'impossible'
- Evian baby Spider-Man 'rescues' fans with Twitter answers
- YouTube reveals user habits to appeal to 'older' marketers
- Pitch update: eBay's media contest, DFS and 2 Sisters Food Group
- McCann wins Qatar Financial Centre brief
- Three's pony and cats with thumbs top the cute Easter ad chart