BMP wins Treasury task as Govt targets pensioner poverty

By Our Parliamentary correspondent, campaignlive.co.uk, Friday, 17 December 1999 12:00AM

BMP DDB is to create a campaign to encourage poor pensioners to take up all the state benefits to which they are entitled.

BMP DDB is to create a campaign to encourage poor pensioners to

take up all the state benefits to which they are entitled.



The Treasury and the Department of Social Security are finalising the

details of a pounds 2 million new year push to target an estimated

600,000 old people who miss out on up to pounds 10 a week because they

do not claim.



BMP won the work without a pitch. Despite losing its status as the lead

agency at the DSS, the agency has continued to work closely with the

department since the 1997 general election.



The impetus for the blitz came from Gordon Brown, the chancellor, who

has made tackling pensioner poverty a top priority and is working on a

joint offensive with ministers from the new assemblies in Scotland,

Wales and Northern Ireland.



This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs