RAB rewards pair’s contribution in reshuffle of key management

By ANNA GRIFFITHS, campaignlive.co.uk, Friday, 17 December 1999 12:00AM

The Radio Advertising Bureau has restructured its staff and promoted two of its founder members, Justin Sampson and Douglas McArthur.

The Radio Advertising Bureau has restructured its staff and

promoted two of its founder members, Justin Sampson and Douglas

McArthur.



McArthur, who was managing director of the RAB, becomes chief executive,

while Sampson, the director of operations, takes on the managing

director’s role. Sampson will take on full responsibility for the

day-to-day running of the organisation, while McArthur will spend more

time on working on the strategic development of new projects.



A replacement for Sampson will not be sought in the short term.



Peter Warren, chairman of the RAB, who announced the changes this week,

pointed to the growth of radio from a 2 per cent medium in 1992 to a 6

per cent share of the advertising cake in 1999.



He added: ’For two years now, Justin Sampson has been principally

running the operation of the RAB, while Douglas has been leading the

marketing strategy and vision. The board has decided to recognise this

situation and reward these two key individuals with the titles that are

appropriate for their contribution to the RAB.’



The RAB was founded to promote advertising on radio and present a united

marketing front for the commercial radio industry. When it was founded,

the RAB had 80 per cent of stations covering national revenue, compared

with a 99 per cent share today.



The RAB board consists of Ralph Bernard, chief executive of GWR Group;

Richard Findlay, Scottish Radio Holdings’ chief executive; David

Mansfield, chief executive of Capital Group; Tim Schoonmaker, chief

executive of Emap Radio; Virgin Radio’s chief executive, John Pearson;

and Phil Riley, chief executive of Chrysalis Radio.



This article was first published on campaignlive.co.uk

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