Clark & Taylor to merge with AMV Advance

By JOHN TYLEE, campaignlive.co.uk, Friday, 17 December 1999 12:00AM

Clark & Taylor is being absorbed into the Abbott Mead Vickers group which wants to harness the troubled agency’s retail expertise.

Clark & Taylor is being absorbed into the Abbott Mead Vickers group

which wants to harness the troubled agency’s retail expertise.



Under the deal, which was forecast by Campaign two months ago, Clark &

Taylor will be merged into AMV Advance, set up during the summer to

handle Sainsbury’s pounds 6 million combined local marketing and the

Savacentre hypermarkets account.



The new operation has also been appointed to develop a local marketing

strategy for Argos and to promote Cantor Index, a new financial spread

betting service.



It comes four months after Clark & Taylor lost its Sainsbury’s regional

marketing assignment to AMV, ending a 14-year relationship with the

supermarket.



As a result, the agency was forced to axe 15 jobs in order to remain in

profit.



Most of Clark & Taylor’s 36 staff will move from the agency’s

headquarters near London Bridge into AMV Advance’s West End offices at

the end of January.



With them will come the agency’s clients, including BT and Granada,

which already work with AMV, as well as the Tote and the Ideal Homes

Exhibition.



The combined operation will be headed by Steve Carrigan, the AMV Advance

managing director. Jenny Digby, Clark & Taylor’s business director, will

remain in this role as will Charlie Thompson, Clark & Taylor’s new-

business director.



Simon Clark, a founder of Clark & Taylor and its chief executive, will

be a non-executive director of AMV Advance.



Creative control will be shared by Dave Smith, Clark & Taylor’s creative

chief, and Rob Purdie, his AMV Advance counterpart.



This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs