Davies de-stressed in latest Euro ad for the Abbey National

By LISA CAMPBELL, campaignlive.co.uk, Friday, 17 December 1999 12:00AM

The comedian and actor, Alan Davies, embarks on a variety of strange therapies in Euro RSCG Wnek Gosper’s latest advertising for Abbey National.

The comedian and actor, Alan Davies, embarks on a variety of

strange therapies in Euro RSCG Wnek Gosper’s latest advertising for

Abbey National.



The ad, ’stress therapy’, opens with a woman floating in an isolation

tank with Davies next to her wearing a miner’s helmet.



Davies begins a discussion in which he claims that Abbey National has

made his life so stress-free he has been able to give up alternative

therapies.



Davies is then shown undergoing the various remedies he has tried,

including follicle-tenderising therapy and hypno-puncture. He also talks

about feng shui while performing strange yogic movements in his bare

feet.



Finally, he tells the woman, the actress Georgia Reece from Brookside,

that thanks to Abbey National he can now go back to proper, manly

outdoor activities. Which answers the question of why he he has appeared

in her flotation tank - he thought it was a pot-holing class.



The pounds 1.5 million campaign breaks on Christmas Day and runs for two

weeks on national television. It was written by Dominic Gettins, art

directed by Oly Caporn and directed by John Lloyd through Spectre Films.

Media buying is by Carat.



’The ad highlights the benefits offered by Abbey National, including the

fact that they don’t charge you for letters, they write things in plain

English and they offer a flexible mortgage,’ Chris Pinnington, the

managing director of Euro, said.



This article was first published on campaignlive.co.uk

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