FCB depicts harrowing scenario in land-mine spots
By JOHN TYLEE, campaignlive.co.uk, Friday, 17 December 1999 12:00AM
A new ad initiative to draw attention to the lingering menace of land-mines all over the world will break this week in Britain.
A new ad initiative to draw attention to the lingering menace of
land-mines all over the world will break this week in Britain.
TV, cinema and posters are being used to hammer home the message on
behalf of the Mines Advisory Group, a charity dedicated to clearing
Banks Hoggins O’Shea FCB has given its services free to produce the
campaign, which will attempt to sweep away what the charity says is the
public perception that the problem of land-mines no longer exists.
It claims this perception has grown since the death of Diana, Princess
of Wales, the most high-profile champion of land-mine victims.
The commercial spearheading the campaign features a small girl playing
in the countryside near her home. She skips along unaware of the danger
she is in but the viewer sees what looks like a land-mine hidden only
feet from where she is playing.
As the girl gets closer to what appears to be a deadly fate she notices
something in the undergrowth, stops, and bends down towards it.
But instead of the expected explosion the girl reappears holding a
pounds 1 coin. The film ends with the message: ’Just one pound can save
The film was written by Jason Andrews, art directed by Kevin Macmillan
and directed by Charles Handley through H30. Media planning and buying
is through BHOFCB Media.
This article was first published on campaignlive.co.uk
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Art Director createselect Up to £40K pa, depending on experience, London (Greater) / London (Central), London (Greater)
- DM Account / Senior Manager Â– Not for profit / Charity sector ADLIB £Dependent on experience , South West England / Gloucestershire
- Project and Operations Manager BIS Recruit up to £50,000 plus BUPA Share Options free beer breakfasts and more, City of Westminster, London (Greater)
- Business Forecaster / Modeller BIS Recruit up to £40,000 plus BUPA, Share Options, free beer and more, City of Westminster, London (Greater)
- Samsung calls global advertising and media review
- McCann wins Qatar Financial Centre brief
- British Airways moves paid search account to Forward3D
- M&C Saatchi's Enyi Nwosu takes global role at Mindshare
- Post Office reviews advertising, DM and digital accounts
- Karmarama grabs Coppafeel! breast cancer charity account