By DOMINIC MILLS, campaignlive.co.uk, Friday, 17 December 1999 12:00AM
Having gone through more senior management changes than the range
of ready meals in its chiller cabinets, a problem-plagued acquisition
and a serious identity crisis, Somerfield is making its fourth agency
appointment within a year.
Will that agency be brave enough to suggest to the retailer that
advertising is the least of its problems?
This article was first published on campaignlive.co.uk