HOTLINE

By CLAIRE BEALE, campaignlive.co.uk, Friday, 18 July 1997 12:00AM

Young & Rubicam has kept up its pressure on Ogilvy & Mather’s UK Ford account by presenting a campaign idea for the recently launched Ka to Ford Europe bosses. Y&R’s ad parodied the film, the Italian Job, but sources say the idea bombed in research and was finally turned down by Ford at a meeting last week. O&M is continuing to work on the second phase of the Ka campaign. The agency was stung when Ford Europe awarded Y&R the pan-European launch of the Puma in February.

Young & Rubicam has kept up its pressure on Ogilvy & Mather’s UK

Ford account by presenting a campaign idea for the recently launched Ka

to Ford Europe bosses. Y&R’s ad parodied the film, the Italian Job, but

sources say the idea bombed in research and was finally turned down by

Ford at a meeting last week. O&M is continuing to work on the second

phase of the Ka campaign. The agency was stung when Ford Europe awarded

Y&R the pan-European launch of the Puma in February.



Geoff Marshall, UK chief executive of the Conran Shop, has abandoned

plans to seek an advertising agency to launch a second store in

Marylebone High Street later this year (Campaign, last week). The

household goods chain will instead put most of its budget into a

Conran-branded newspaper, along with bus-side and tube ads.



HP Bulmer, the UK’s biggest cider maker, is to increase its advertising

budget from pounds 4.7 million to pounds 8 million. Around pounds

500,000 has been allocated to new-product development. The brewer, whose

brands include Strongbow and Scrumpy Jack, uses J. Walter Thompson,

BST-BDDP and Mellors Reay & Partners. The decision follows January’s

hike in adspend by its rival, Matthew Clark Taunton, from pounds 1.7

million to pounds 10 million.



The Institute of Practitioners in Advertising has agreed to support an

increase in advertising minutage to a peak-time average of eight minutes

an hour in its submission on the issue to the Independent Television

Commission.



Channel 5 has added the football club, Aston Villa, to the list of

Premier League clubs signed to an exclusive agreement over screening

next season’s European matches. Villa’s UEFA Cup games will be shown

together with Chelsea’s progress at home in the European Cup Winners’

Cup and Newcastle’s European Cup qualifying round second-leg game with

either FK Partizan or Croatia Zagreb.



Alan Bryson, the director of sales in Europe for NBC, left the com-pany

suddenly this week, and has been replaced by Margaret McNally,

vice-president of sales at WRC-TV, an NBC-owned station in

Washington.



Mellors Reay & Partners has appointed Rachel Duckett as its planning

director. Duckett, 31, who joined the agency as a senior planner two

months ago, was previously a board director at McCann-Erickson. She

succeeds Justin Kent, who is leaving the agency to work in California

(Campaign, 30 May).



TSMS has signed a new four-year contract with the Welsh Channel 4

broadcaster, S4C. TSMS will continue to handle the sale of airtime on

S4C into the millennium as the broadcaster strives to increase its share

of advertising revenue.



Walsh Trott Chick Smith is understood to have been awarded extra

business from its Rothmans tobacco client with an assignment to handle

creative work on its King Size brand for the Middle East, South Africa

and other developed markets. The work was previously handled by Ogilvy &

Mather.



The Big Issue is undergoing a revamp for the first time since its launch

six years ago, following the appointment of Becky Gardiner as editor

four months ago. The new-look magazine, which comes out on 21 July, will

sport a more distinctive masthead and its editorial content will have a

bolder approach in terms of both look and style.



The Mirror is launching an A4 colour magazine on 28 July entitled

Football Fever, which will be backed up by a five-week TV advertising

campaign. The magazine, which will be included with the newspaper every

Monday, is similar to Football Mania plus, which the Mirror ran last

season.



Good Health, a general monthly health magazine aimed at 25- to

44-year-old women, is launching in September with an initial print run

of 120,000. The magazine will be published by Pantiles Publications.



This article was first published on campaignlive.co.uk

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