By CLAIRE BEALE, campaignlive.co.uk, Friday, 18 July 1997 12:00AM
Young & Rubicam has kept up its pressure on Ogilvy & Mather’s UK Ford account by presenting a campaign idea for the recently launched Ka to Ford Europe bosses. Y&R’s ad parodied the film, the Italian Job, but sources say the idea bombed in research and was finally turned down by Ford at a meeting last week. O&M is continuing to work on the second phase of the Ka campaign. The agency was stung when Ford Europe awarded Y&R the pan-European launch of the Puma in February.
Young & Rubicam has kept up its pressure on Ogilvy & Mather’s UK
Ford account by presenting a campaign idea for the recently launched Ka
to Ford Europe bosses. Y&R’s ad parodied the film, the Italian Job, but
sources say the idea bombed in research and was finally turned down by
Ford at a meeting last week. O&M is continuing to work on the second
phase of the Ka campaign. The agency was stung when Ford Europe awarded
Y&R the pan-European launch of the Puma in February.
Geoff Marshall, UK chief executive of the Conran Shop, has abandoned
plans to seek an advertising agency to launch a second store in
Marylebone High Street later this year (Campaign, last week). The
household goods chain will instead put most of its budget into a
Conran-branded newspaper, along with bus-side and tube ads.
HP Bulmer, the UK’s biggest cider maker, is to increase its advertising
budget from pounds 4.7 million to pounds 8 million. Around pounds
500,000 has been allocated to new-product development. The brewer, whose
brands include Strongbow and Scrumpy Jack, uses J. Walter Thompson,
BST-BDDP and Mellors Reay & Partners. The decision follows January’s
hike in adspend by its rival, Matthew Clark Taunton, from pounds 1.7
million to pounds 10 million.
The Institute of Practitioners in Advertising has agreed to support an
increase in advertising minutage to a peak-time average of eight minutes
an hour in its submission on the issue to the Independent Television
Channel 5 has added the football club, Aston Villa, to the list of
Premier League clubs signed to an exclusive agreement over screening
next season’s European matches. Villa’s UEFA Cup games will be shown
together with Chelsea’s progress at home in the European Cup Winners’
Cup and Newcastle’s European Cup qualifying round second-leg game with
either FK Partizan or Croatia Zagreb.
Alan Bryson, the director of sales in Europe for NBC, left the com-pany
suddenly this week, and has been replaced by Margaret McNally,
vice-president of sales at WRC-TV, an NBC-owned station in
Mellors Reay & Partners has appointed Rachel Duckett as its planning
director. Duckett, 31, who joined the agency as a senior planner two
months ago, was previously a board director at McCann-Erickson. She
succeeds Justin Kent, who is leaving the agency to work in California
(Campaign, 30 May).
TSMS has signed a new four-year contract with the Welsh Channel 4
broadcaster, S4C. TSMS will continue to handle the sale of airtime on
S4C into the millennium as the broadcaster strives to increase its share
of advertising revenue.
Walsh Trott Chick Smith is understood to have been awarded extra
business from its Rothmans tobacco client with an assignment to handle
creative work on its King Size brand for the Middle East, South Africa
and other developed markets. The work was previously handled by Ogilvy &
The Big Issue is undergoing a revamp for the first time since its launch
six years ago, following the appointment of Becky Gardiner as editor
four months ago. The new-look magazine, which comes out on 21 July, will
sport a more distinctive masthead and its editorial content will have a
bolder approach in terms of both look and style.
The Mirror is launching an A4 colour magazine on 28 July entitled
Football Fever, which will be backed up by a five-week TV advertising
campaign. The magazine, which will be included with the newspaper every
Monday, is similar to Football Mania plus, which the Mirror ran last
Good Health, a general monthly health magazine aimed at 25- to
44-year-old women, is launching in September with an initial print run
of 120,000. The magazine will be published by Pantiles Publications.
This article was first published on campaignlive.co.uk
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