Carlson merges its top agencies
By ELEANOR TRICKETT, campaignlive.co.uk, Friday, 19 May 2000 12:00AM
Carlson Marketing Group, the UK’s second-largest below-the-line agency group, is merging its two leading agency brands, Smith Bundy Carlson and Eleven, in all but name and has promoted Marcus Evans to the position of UK group chairman.
Carlson Marketing Group, the UK’s second-largest below-the-line
agency group, is merging its two leading agency brands, Smith Bundy
Carlson and Eleven, in all but name and has promoted Marcus Evans to the
position of UK group chairman.
Evans replaces Robert Janes, who is stepping up to an international
role. The reshuffle also sees the role of group chief executive being
axed, with the joint incumbents, Steve Cook and David Perkins, being
redeployed. Cook will become the client development director and Perkins
will be the director of international strategy.
Cook will report to Evans, as will the executive creative director,
Trevor Pettit. Perkins, with his international role, will continue to
report to Janes.
Janes explained the requirement to merge the management of the two
agencies in an internal memo. ’Both SBC and Eleven have been built into
very credible brands in the marketplace, but both lack the critical mass
in many areas to fully capitalise on their potential,’ he stated.
The agencies will retain their separate names but will operate under a
common management team.
Mike Bowen, the managing director of Eleven, will take on the managing
director role and Chris Martin, the creative director of SBC, will
become the group creative director.
Account teams for both agencies’ clients and pitch teams will comprise
staff from both SBC and Eleven.
Evans joined Carlson in the new role of group development director just
six months ago (Campaign, 5 November), following his resignation as the
chairman and chief executive of Bates Communications when it was merged
with the rest of Bates UK’s below-the-line operations.
Martin was the creative director at Bates Communications. He joined SBC
with his copywriter partner, Tim Lines, in January.
Evans explained that the SBC and Eleven names will be kept separate due
to the loyalty both brands have with clients and staff. He said: ’We
want to consolidate our position as the largest and best customer
relationship marketing agency in Europe and continue to develop and
simplify what is becoming a convoluted and jargonistic area.’
This article was first published on campaignlive.co.uk
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