The 360 degree meerkat video you've been waiting for

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The 360 degree meerkat video you've been waiting for

Lloyd's Bank advert

Most read: Lloyds Bank picks A&E/DDB for creative account

Lloyds Bank has appointed Adam & Eve/DDB to its creative account, ending its 13-year relationship with Rainey Kelly Campbell Roalfe/Y&R, Campaign's Omar Oakes reports.

Earlier this year, Lloyds Bank hired Adam & Eve/DDB without a pitch to create a high-profile ad campaign marking the bank’s 250th anniversary. The agency revived Lloyds’ iconic black horse for its 'Horse Story' campaign.

Read Oakes' piece on A&E/DDB's win for more on the agency's history with Lloyds, or take a trot down memory lane and watch the best Lloyds Bank ads created by RKCR/Y&R.


Hello, is anyone here alive?

Ad fraud: The great digital ad swindle

Writing in the wake of this rather excellent Bloomberg Businessweek feature on fake traffic, Andrew Pemberton, director of Furthr, offers his take on the state we find ourselves in, and offers a suggestion for what should be done.

Now, then, is the time for groups such as the IAB to stop threatening to sue ad-blocker developers, and start responding in a constructive way to what is happening in their industry. Over to you.

Someone, surely, must do something soon.


Lynx ad

Research: The UK's ideal man

No, we do not have his number. TNS has conducted a cross-cultural study of the codes men tend to adhere to in different countries, and looked at how these expectations inform advertising for beer and personal care brands. Here's a quick summary of their findings in four countries.

UK India US China
How he fits in society Decent, appropriate Role-bound, dutiful Righteous purpose Circumspect
His modus operandi Moderate, good natured Egotistical, proud Honest endeavour Strategic, prudent
His X factor Pragmatic, imaginative Smart, innovative Can-do optimism Self-improving
His ultimate purposes To life a good life Achieving the Hindu ideals of transcendence, dissolution  Leaving his mark on the world Bank capital
His behaviour towards women Ironic, respectful Macho Rugged, romantic Harmonious, caring
His behaviour towards other men Witty banter Unleashed Supportive Ebullient excess

If you have to market to men in different countries, it's essential reading. If you don't, it's still fascinating, especially as authors William Landell Mills and Michael Griffiths suggest "these codes provide a recognisable description of each nation’s political leader."

Essential reading for Jeremy Corbyn as well, then.


Brand of the Year

Vote: Brand of the Year 2015

Marketing Magazine has announced the shortlist of 20 brands that are in contention for the Marketing Society's Brand of the Year award. Now, it's over to you to help choose the finalists. Here are your options.

Marketing Society Brand of the Year shortlist 2015

You know a brand has made it when it becomes a verb – Google, Hoover, Airbnb… This summer, 17 million guests were hosted via Airbnb in 150 different countries, travelling from 57,000 cities. Developments such as Airbnb's Apple Watch app show how the wunderkind of the sharing economy is transforming travel.

The German discount-chain's growth-plans in the UK this year outstripped its traditional supermarket rivals. Adding more than 1m sq ft of floor space, with 60 stores, it was a bigger expansion than Sainsbury's, Morrisons and Tesco put together. In March, Aldi signed a £10m sponsorship deal with Team GB, for the Rio 2016 Olympics.

Sometimes it takes a big crisis to force a big change. Barclays faced a tough job rebuilding a battered reputation following the Libor scandal. Customer-focused initiatives, including ‘Digital Eagles’, where the bank’s staff coached customers on technology, and 'Your Bank', encouraging people to suggest improvements, put Barclays back on the map.

The British energy company sent out a clear signal that it wanted to be central to homes of tomorrow with its acquisition of the 'Internet of Things' company, AlertMe. Meanwhile, Hive, its smart-home business, has given British Gas the opportunity to move beyond energy into the connected homes category.

Regardless of Google's 66.7% share of the search market, it is a powerhouse on the move. Its surprise corporate restructuring into a new holding company called Alphabet has the industry on tenterhooks. This is about innovation, autonomy for its separate businesses will encourage even more risk-taking and new ideas. Look out world.


GoPro, creator of mountable cameras, is changing the world of photography, and enabling the selfie generation to document every move it makes, from skydiving to dolphin kissing. It may sell hardware, but GoPro is a content company. The number of videos on its YouTube channel was up 93% and views were up 46%.

It's been a busy, brave year for luxury department store Harvey Nichols. Following a massive revamp, its Birmingham branch has been doubled in size to 47,000 sq ft. The chain has also launched a mobile-only loyalty scheme, which will act as a virtual "personal assistant" while customers shop.

It's easy to be the new kid on the block in the tech sector. What's tough is staying relevant in the decades ahead. IBM's re-invention over the years from Big Blue to the creator of Watson, the cognitive computing system having an impact on everything from tennis to healthcare, is impressive.

Despite tough high-street conditions, John Lewis continues to capture the hearts, minds and wallets of consumers. This year, the retailer outperformed the high street with gross sales of £1.94bn and secured the rights to sell the Apple Watch. John Lewis' Christmas ads are an annual highlight, while its recent home insurance ad, 'Tiny Dancer', has also drawn plaudits.

The Danish toy company went stellar this year – literally – when Denmark's first astronaut blasted into space with 20 Lego figures. Meanwhile, in the first six months of the year, revenue increased 23% to £1.4bn. With 300 new Lego kits unveiled and plans to open a factory in Jiaxing, China, the future looks awesome.

Lidl is teaching customers that discounted prices don't have to mean a reduction in quality and it was recently crowned the overall winner in national grocery taste tests. In August, Lidl trialled a loyalty scheme, a "smarter shopping card" to reward customers, and announced a six-figure partnership with Mumsnet.

Voted The Marketing Society's Brand of the Year in 2014 on the strength of its simple proposition that "No one should face cancer alone", Macmillan is not resting on its laurels. This year it has embraced technology to target new and existing supporters, including a fundraising campaign 'Go Sober for October'.

Nando's has a magic formula, and we're not talking about its Peri-Peri sauce. The fast-food chicken restaurant has created a cult following, despite having 1000 restaurants across 23 countries. Meanwhile, the social-media buzz around its elusive High 5/Black Card that offers free chicken for a year has created a status symbol.

O2 has been making the most of its England Rugby team sponsorship. To mark the World Cup, the mobile operator changed the signage on all its stores to show the English rose. In 2014, the brand added 830,000 customers taking its total customer base to more than 24 million.

Once in a while, an ad campaign comes along that changes opinions and inspires a generation. 'This Girl Can', a groundbreaking campaign to increase women's participation in sport falls into this category. In its first three days, it garnered almost 1 million views with a powerful message that it's not about being skinny, but about being strong.

Tinder, the dating app, has transformed singleton life into the Tinderverse, a world of opportunity and choice, of swiping right, where dating is also entertainment. Brands elsewhere are watching closely – is the future of social networks about connecting you with people you don't know? Tinder thinks so.

TfL plays an important role in contributing to the quality of life of Londoners. Bus, Tube and road journeys account for 30m customer and user "contacts" a day. TfL plans to generate £3.4bn in commercial revenue over the next 10 years. It has already made a start, with notonthehighstreet.com sponsoring its Baby on Board badge.

Uber rewrote the rules of an established industry. No wonder, then, that "We need to do an Uber" has become a common mantra in boardrooms. The disruptive taxi app's latest funding values the start-up at close to $51bn, the highest-ever valuation for a VC-backed company, topping Facebook's $50bn valuation in 2011.

Under Armour is a challenger brand that cannot be ignored. It poached tennis star Andy Murray from Adidas and its long-running sponsorship of the Welsh Rugby Union was amplified for the World Cup by sailing eight giant shipping containers, carrying an image of several of the Welsh squad, up the River Thames to Twickenham. The sportswear brand has 140 million fitness apps users, with its sights set on growth in Europe.

Wagamama posted a near 18% rise in annual sales this year, to £193m. The noodle chain also appointed former Asda chief Allan Leighton as its non-executive chairman. Wagamama continues to innovate, trialling a mobile-payment service with MasterCard and a "virtual waiter" service allowing diners to re-order drinks via their phone.

Chosen who you think should win? Good, then vote for the Brand of the Year 2015.


Meerkat at London Zoo

360° video: The meerkats of London Zoo

We know, we know. There's been a lot of 360 degree videos this week. In fact, today we received videos from New Balance featuring Manchester City captain Vincent Kompany (apparently if played in the YouTube app and with your phone held out in front of you at the height of the horizon, the view will change as you move in a circle) and Ford.

But, you guys, meerkats! Someone's stuck a camera in the middle of the London Zoo meerkat enclosure to create two minutes of 360 degree video footage.

It was made by the 7 seconds ago collective, which aims to create innovative ways of generating awareness for conserving animal habitats.

You can watch the video below, but it's also screening using Google Cardboard at the V&A as part of the Digital Design Weekend until Monday.

[Update: The above has been edited to clarify that Knit were not behind the project, and that one member of Knit worked on the project in collaboration with other people.]

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Compiled by Jonathan Shannon

Is there something you’d like us to share in 18:05? Email jonathan.shannon@haymarket.com with the details.

We’d love your feedback. Tell us what you think of the 18:05 digest, what you want to see more or less of, and if you have any content suggestions. Comment below or tweet us @BrandRepublic #1805

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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