Ogilvy Group lands leading healthcare advertising agency

By ELEANOR TRICKETT, campaignlive.co.uk, Friday, 19 November 1999 12:00AM

The Ogilvy Group has acquired the UK’s largest independent healthcare advertising agency, Matthew Poppy Advertising.

The Ogilvy Group has acquired the UK’s largest independent

healthcare advertising agency, Matthew Poppy Advertising.



The deal brings names such as Bristol-Myers Squibb, Glaxo Wellcome and

Pharmacia & Upjohn to the Ogilvy Group’s client list.



Matthew Poppy reported revenues of pounds 1.3 million in the year to

July 1999, and employs 27 people. Its managing director, Neil Dickinson,

and creative director, Piotr Hennig, will continue to head the

operation.



The agency will form part of the Ogilvy Group UK, with access to the

wider resources of the group including the OgilvyHealthcare network in

Europe and the global resources of CommonHealth, the WPP-owned

healthcare communications company.



This is the third acquisition by the Ogilvy Group this year and follows

the purchase of the interactive agency, NoHo, in June and the financial

PR agency, Select PR, in September.



This article was first published on campaignlive.co.uk

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