M&C Saatchi seeks new-business head to replace McNally

By CLAIRE BEALE, campaignlive.co.uk, Friday, 22 October 1999 12:00AM

M&C Saatchi is hunting for a senior executive in an effort to put extra muscle into its new-business drive.

M&C Saatchi is hunting for a senior executive in an effort to put

extra muscle into its new-business drive.



The agency wants to upgrade the role after the forthcoming departure of

Fleur McNally, its new-business manager, who is returning to New

York.



The newcomer, who may be given the title of marketing director, will be

expected to draw up a long-term new-business strategy for the UK’s

sixth-ranking shop.



With Maurice Saatchi and the other agency founding partners, David

Kershaw and Bill Muirhead, heavily involved in new business, the

day-to-day new-business function has not had high priority.



Now the agency is looking for a senior figure, probably a new-business

chief at another agency, to take over the job.



McNally, a former staffer at M&C Saatchi in New York, was appointed

new-business manager in London six months ago, having previously held

the job on a temporary basis.



Moray MacLennan, the agency’s joint chief executive, said: ’We’re in a

different position from most other agencies because we have a number of

senior managers who are well known and give us a well-defined

image.’



He added: ’The days of cold-calling are gone. We want someone with a

different approach and a different list of industry contacts.’



This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs