CLOSE-UP: TURKEY OF THE WEEK

By STEFANO HATFIELD, campaignlive.co.uk, Friday, 22 October 1999 12:00AM

And, incredibly, it’s a Christmas turkey: Stefano Hatfield chooses Asda’s Yuletide price promotion. ’It’s less about the ad itself, more the fact of its existence, on-air, in mid-October. Don’t just sit there passively accepting pre-Halloween Christmas ads. Open all the windows and scream at the top of your voices ’we’re mad as hell and we’re not going to take it any more’. It won’t make a jot of difference, but it will make you feel better.’

And, incredibly, it’s a Christmas turkey: Stefano Hatfield chooses

Asda’s Yuletide price promotion. ’It’s less about the ad itself, more

the fact of its existence, on-air, in mid-October. Don’t just sit there

passively accepting pre-Halloween Christmas ads. Open all the windows

and scream at the top of your voices ’we’re mad as hell and we’re not

going to take it any more’. It won’t make a jot of difference, but it

will make you feel better.’



This article was first published on campaignlive.co.uk

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