Camelot summons M&C Saatchi to foil Branson lottery bid

By LISA CAMPBELL, campaignlive.co.uk, Friday, 25 February 2000 12:00AM

Camelot has appointed LIDA, M&C Saatchi’s direct marketing venture, to work on a campaign to promote its National Lottery bid as the battle for the next licence hots up.

Camelot has appointed LIDA, M&C Saatchi’s direct marketing venture,

to work on a campaign to promote its National Lottery bid as the battle

for the next licence hots up.



M&C has been working on marketing activity for Camelot, targeting the

Lottery Commission and opinion formers such as the press and

retailers.



The work stresses the benefits of a Camelot-run lottery and aims to

counteract the negative ’fat cat’ image it has garnered.



With just one week to go until bids are submitted and a ’media silence’

is imposed, Camelot is stepping up its activity and the latest campaign

will break at the end of this week.



J. Walter Thompson has been working on a programme of marketing activity

for the bid from the entrepreneur, Richard Branson, and has been looking

at plans to make the lottery ’more exciting’ and to encourage more

people to play.



WCRS is not affected by the news.



This article was first published on campaignlive.co.uk

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