Brainpower charity event pulls leading industry executives

By CLAIRE BEALE, campaignlive.co.uk, Friday, 26 November 1999 12:00AM

Senior executives from across the UK communications industry are joining forces this Christmas to launch a special brainstorming event which has been designed to offer new business solutions for advertisers and raise money for charity.

Senior executives from across the UK communications industry are

joining forces this Christmas to launch a special brainstorming event

which has been designed to offer new business solutions for advertisers

and raise money for charity.



Leading figures from the creative, media, design and NPD industries will

donate a day of their collective brainpower to help clients solve

communications issues.



Clients will be charged a minimum of pounds 10,000 for the service, and

the proceeds will be donated to a range of charities, including the

Amber Foundation and Children’s Promise.



Executives who are already signed up to take part in the brainstorming

day include Ron Zeghibe, the chief executive of Maiden Outdoor; Steve

Bowbrick, the chief executive of Webmedia Group; Andy Knowles, the

managing director of the packaging design agency, Jones Knowles Ritchie;

Garry Lace, a managing partner at TBWA GGT Simons Palmer; Jo Peters, a

partner at A-Vision; Douglas Slater, the vice-chairman of the London

Academy of Music and Dramatic Art; and David Thomas, a producer at Sky

Television.



The brainstorming day, which will take place in the third week of

December, will be structured to allow as many participants as possible

to work on the briefs submitted by clients. A website is also being set

up to allow viewers to see the debate live on the day.



The idea was developed by Richard Watson at Global Innovators and Nick

Emery from MindShare’s Wow Factory. The duo said that the event is

designed ’to have the most difficult briefs and the best, most

stimulating people in the industry working on them’.



This article was first published on campaignlive.co.uk

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