CAMPAIGN DIARY: Hackers delighted as Turkish love god gets on to IMP main board

By MARK EARLS, APG Vice-Chair, campaignlive.co.uk, Friday, 26 November 1999 12:00AM

IMP London, D’Arcy’s below-the-line agency, appears to have made a new appointment to its 17-strong board, if its website is to be believed.

IMP London, D’Arcy’s below-the-line agency, appears to have made a

new appointment to its 17-strong board, if its website is to be

believed.



The new post of interactive communications director has popped up on the

virtual boardroom table (www.implondon.co.uk/main/people/people.htm),

and the man filling the post is one Mahir Cagri.



If the name sounds familiar, it is because this Turkish love god is the

internet’s latest hero, his home page URL having been e-mailed around

the world for everyone to enjoy his unique take on life and laydeez. ’I

kiss you!!!!’ he greets, before showing us pictures of himself playing

table tennis and the accordion in lurid shirts.



However, his appointment will be news to most of the existing members of

the board - not least the chief executive, John Quarrey - as it is the

work of a group of hackers.



The ringleader - who bears an uncanny resemblance to IMP’s new-business

director, Ian Millner - explained: ’We’d seen all the newspaper articles

and received the e-mail from different people, and were wondering how we

could be part of it. Initially, we thought we’d try and sell the concept

to a client but six beers later we hit on the solution: promote him to

the IMP board.’



Which is why the board now boasts a man who describes his main areas of

responsibility at IMP as: ’Work Internet guru ... Sh’es teem work

importnat. Webphoto please!!’



Millner himself initially feigned ignorance, but on realising that he’d

been rumbled, attempted to convince Campaign that Cagri’s inclusion

showed the effectiveness of viral marketing. Let’s hope he’ll have his

story straight by the time Quarrey reads this, or Mahir Cagri may find

that he has new business added to his remit.



This article was first published on campaignlive.co.uk

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