Agency: Fallon London
By MARK EARLS, APG Vice-Chair, campaignlive.co.uk, Friday, 26 November 1999 12:00AM
IMP London, D’Arcy’s below-the-line agency, appears to have made a
new appointment to its 17-strong board, if its website is to be
The new post of interactive communications director has popped up on the
virtual boardroom table (www.implondon.co.uk/main/people/people.htm),
and the man filling the post is one Mahir Cagri.
If the name sounds familiar, it is because this Turkish love god is the
internet’s latest hero, his home page URL having been e-mailed around
the world for everyone to enjoy his unique take on life and laydeez. ’I
kiss you!!!!’ he greets, before showing us pictures of himself playing
table tennis and the accordion in lurid shirts.
However, his appointment will be news to most of the existing members of
the board - not least the chief executive, John Quarrey - as it is the
work of a group of hackers.
The ringleader - who bears an uncanny resemblance to IMP’s new-business
director, Ian Millner - explained: ’We’d seen all the newspaper articles
and received the e-mail from different people, and were wondering how we
could be part of it. Initially, we thought we’d try and sell the concept
to a client but six beers later we hit on the solution: promote him to
the IMP board.’
Which is why the board now boasts a man who describes his main areas of
responsibility at IMP as: ’Work Internet guru ... Sh’es teem work
importnat. Webphoto please!!’
Millner himself initially feigned ignorance, but on realising that he’d
been rumbled, attempted to convince Campaign that Cagri’s inclusion
showed the effectiveness of viral marketing. Let’s hope he’ll have his
story straight by the time Quarrey reads this, or Mahir Cagri may find
that he has new business added to his remit.
This article was first published on campaignlive.co.uk