BMP DDB takes second place in agency table

By JADE GARRETT, campaignlive.co.uk, Friday, 27 August 1999 12:00AM

BMP DDB has continued its rise up the MMS tables, overtaking Saatchi & Saatchi as the second-biggest creative agency, while BMP OMD has made it to third place in the media rankings.

BMP DDB has continued its rise up the MMS tables, overtaking

Saatchi & Saatchi as the second-biggest creative agency, while BMP OMD

has made it to third place in the media rankings.



BMP DDB, under the leadership of its chairman, Chris Powell, enjoyed a

16 per cent increase in its billings during the 12 months to the end of

June 1999, taking its total billings to pounds 289 million.



But Abbott Mead Vickers BBDO remains well in the lead, with more than

pounds 100 million worth of billings still separating the two top

performers. AMV’s billings are now pushing the pounds 400 million mark,

having increased by 13 per cent during the period.



M&C Saatchi has made the biggest jump up the table - from 14th to sixth

place - with a 43 per cent increase in billings. This was largely a

result of its launch work for Sky Digital in October, although the

effects of the agency’s pounds 23 million Sainsbury’s television account

win have also begun to kick in.



Ogilvy & Mather, feeling the loss of its Ford and Guinness accounts,

recorded the biggest year-on-year decline in billings of 17 per cent,

while Leo Burnett and St Luke’s both suffered drops of 9 per cent.



Some of the smaller shops posted particularly impressive increases in

billings. Partners BDDH, for example, moved into the top 30 for the

first time. The agency registered an increase of 99 per cent, thanks

largely to an increased spend from its flagship clients, Mercedes and

The Guardian.



HHCL & Partners enjoyed a 78 per cent billings hike, while WCRS moved up

three places with a 30 per cent increase. BDH TBWA was propelled eight

places up the list with a spectacular billings rise of 90 per cent,

thanks in part to increased spend from its Time Computers and Focus Do

It All accounts.



In the media agencies league, BMP OMD’s top-three status is likely to be

short-lived as MediaCom TMB in fourth place has yet to register more

than pounds 100 million worth of new business, which includes its

Iceland and Volkswagen wins.



Walker Media has secured several high-profile wins since it launched

early last year - including Dixons Store Group and Channel 5 - and these

have combined to put the agency in 18th position. Manning Gottlieb

Media’s inclusion of the Allmond Partnership’s BT business in its

billings last year put it up from 18th to 14th place, with pounds 20

million worth of Virgin Mobile yet to register.



At the opposite end of the scale, CIA Medianetwork is feeling the loss

of key clients, including Somerfield, BT and Lloyds TSB. The agency

recorded the largest decline in billings of 24 per cent.



Creative agencies

Rank    Agency                            Billings      Billings  Yr on

99  98                                 year ending   year ending   yr %

                                           June 99       June 98   chge

                                        (pounds m)    (pounds m)

1   1   Abbott Mead Vickers BBDO            398.69        351.68     13

2   4   BMP DDB                             289.60        247.71     16

3   2   Saatchi & Saatchi                   267.70        287.48     -6

4   5   J. Walter Thompson                  262.52        238.54     10

5   6   Publicis                            237.47        221.88      7

6   14  M&C Saatchi                         216.24        151.16     43

7   3   Ogilvy & Mather                     214.98        261.76    -17

8   7   TBWA GGT Simons Palmer              212.44        207.75      2

9   8   McCann-Erickson                     209.95        180.53     16

10  12  Lowe Howard-Spink                   192.03        155.04     23

11  10  Bates UK                            171.75        174.09     -1

12  9   Grey                                168.46        177.25     -4

13  11  D’Arcy                              165.43        163.76      1

14  13  Euro RSCG Wnek Gosper               164.44        153.87      6

15  18  WCRS                                154.98        118.70     30

16  19  Young & Rubicam                     149.04        106.19     40

17  15  Ammirati Puris Lintas               139.68        137.87      1

18  17  Bartle Bogle Hegarty                130.98        123.31      6

19  16  Leo Burnett                         118.67        130.56     -9

20  20  Banks Hoggins O’Shea/FCB             90.83         83.41      8

21  25  HHCL & Partners                      83.69         46.99     78

22  30  BDH TBWA                             62.05         32.56     90

23  21  Rainey Kelly Campbell Roalfe         60.31         57.50      4

24  37  Leagas Delaney                       52.14         53.27      2

25  22  CDP                                  51.44         53.35      3

26  27  FCA!                                 50.85         45.35     12

27  24  Delaney Fletcher Bozell              49.15         49.89     -1

28  28  McCann Erickson M’chester            41.34         43.40     -4

29  26  St Luke’s                            40.08         45.43     -9

30  45  Partners BDDH                        40.32         20.21     99

Source: MMS

Media agencies

Rank    Agency                            Billings      Billings  Yr on

99  98                                 year ending   year ending   yr %

                                           June 99       June 98   chge

                                        (pounds m)    (pounds m)

1   1   Zenith Media                        553.48        552.75      -

2   2   Carat                               492.91        470.15      4

3   6   BMP OMD                             366.32        342.30      7

4   4   MediaCom TMB                        347.70        348.03      -

5   7   MindShare                           341.95        331.29      3

6   8   Universal McCann                    327.73        259.20     26

7   9   Initiative Media                    324.90        259.17     25

8   10  New PHD                             311.55        221.52     40

9   5   MediaVest                           311.10        343.85     -9

10  3   CIA Medianetwork                    264.74        352.05    -24

11  12  Optimedia                           206.83        172.99     19

12  14  BBJ                                 203.65        146.99     38

13  11  Mediapolis                          200.32        209.26     -4

14  18  Manning Gottlieb Media              172.72         86.85     98

15  15  Western International Media         154.60        142.03      8

16  13  Leo Burnett Media                   150.24        151.97     -1

17  16  Motive Communications               149.14        111.52     33

18  80  Walker Media                        110.28          5.97  1,746

19  23  MBS Group                            71.70         46.04     55

20  22  CDP Media                            70.72         51.04     38

21  17  Saatchi & Saatchi                    59.96         93.84    -36

22  21  Feather Brooksbank                   56.67         51.28     10

23  19  John Ayling & Associates             52.41         67.27    -22

24  20  Universal McCann M’chester           50.68         60.31    -15

25  27  MediaVest M’chester                  48.05         32.08     49

26  24  WWAV Rapp Colins Media               43.35         38.42     12

27  25  Media Campaign Services              38.43         36.40      5

28  28  New PHD Compass                      33.78         31.98      5

29  26  BJK&E Media                          31.35         36.31    -13

30  31  Booth Lockett Makin                  29.15         24.93     16

Source: MMS



This article was first published on campaignlive.co.uk

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