Hollinger centralises new media under Hugo Drayton

By ANNA GRIFFITHS, campaignlive.co.uk, Friday, 27 August 1999 12:00AM

Hollinger, owner of the Telegraph Group, has pulled together all its new-media operations under the leadership of Hugo Drayton, director of marketing and promotions for the Telegraph Group.

Hollinger, owner of the Telegraph Group, has pulled together all

its new-media operations under the leadership of Hugo Drayton, director

of marketing and promotions for the Telegraph Group.



The Electronic Telegraph and Hollinger Digital’s UK business will now

come under the banner of Hollinger Telegraph New Media, with Drayton

reporting to Dan Colson, vice-chairman of Hollinger International.



Drayton explained: ’We are trying to make our digital offerings more

manageable. We had disparate activities managed from New York and

London, and we are bringing them together under one group so they can be

managed centrally from London.’ He added that the Hollinger and the

Electronic Telegraph brands would stay separate.



The newly merged group is exploring several other possible services, but

Drayton would not say when these would emerge or what they would be.



The Electronic Telegraph’s sites include one for its youth brand, T2,

its student magazine website, Juiced, the travel site, Planet, and its

schools service, Internet for Schools. In the UK, Hollinger Digital owns

the portal site, UK Max, which was relaunched in June, and a shopping

site known as Best of British.



Dominic Riley, general manager of Hollinger Digital, and Danny

Meadows-Klue, general manager for new media at The Telegraph, will both

report to Drayton.



This article was first published on campaignlive.co.uk

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