By JULIAN LEE, campaignlive.co.uk, Friday, 27 August 1999 12:00AM
The Broadcasters’ Audience Research Board has been sold to a
consortium which includes the ITV Network, the Institute of
Practitioners in Advertising, Channel 4, Channel 5 and British Sky
Broadcasting. BARB expects to award its new audience measurement
contract next March.
Mediapolis’s Catalyst division has hired Paul Greaves, a board director
from Ammirati Puris Lintas, to run its Camelot account, and Michelle
Goldstone, a media planner from Zenith. Mediapolis has also hired Neil
McFarquhar from BMP OMD to work on Virgin Mega-stores, Andy Parr from
Initiative to work on Orange and Jenny King from Universal McCann to
work on Microsoft.
Scoot.com has formed an alliance with News International’s
CurrantBun.com, that gives users of NI’s site access to the Scoot
Barni Evans, marketing director of CurrantBun, said: ’We get to provide
our users with a valuable service and Scoot gets access to a larger,
Associated Newspapers’ contract publishing division, USP, has appointed
Dee Nolan as its editorial director. Nolan is editor of the Mail on
Sunday’s You magazine, which she will continue to edit.
Talk Radio has signed three new sponsorship deals. Tetley’s Bitter is to
sponsor Talk’s coverage of the Rugby World Cup while NEC Mobile Phones
is to sponsor a slice of the rugby coverage as well as a daily live link
to the NEC Harlequins’ ground in Twickenham. Freeserve is sponsoring a
weekday business news programme, Bloomberg on the Money, for six
TDI has recruited Laura Doughty from Talk Radio to the new position of
head of client sales. In a separate move, James Thackray from Premier
Magazines and Holly Eady from Attic Futura join TDI’s national sales
team as account managers.
MediaVest has recruited Nicola Townsend to fill the new post of business
development manager. Townsend, who joins the agency from More Group,
where she was agency sales manager, will take on responsibility for
generating new business leads, PR and marketing the MediaVest brand. She
will report to the commercial director, Linda Smith.
John Brown Publishing launched a spin-off from Viz this week with Viz
Gold, a bi-monthly magazine which features the ’best of’ Viz over the
last 20 years. The magazine will be in the same format as Viz, have an
initial print run of 200,000, with an expected settledown circulation of
50,000 copies per issue.
Amber, the ambient media company, has been awarded the contract to
handle the outdoor and ambient media opportunities at Chelsea Football
The deal includes two supersites on the West Stand, ads in bar areas and
broadcast opportunities within the ground.
Talk Radio is to launch a 24-hour sports station next year. The station
will broadcast on the internet, digital radio and audio feeds on digital
TV and will target 20- to 50-year-old males with high disposable
Gruner & Jahr’s weekly women’s magazine, Best, is to include internet
coverage from its 5 October issue. Kay Kohlhepp (pictured), publishing
director of Best and Your Home, explained: ’The internet is being used
by more women and so we want to be the first weekly magazine to deal
with it on a regular basis.’
CIA Media Solutions in Manchester has won the media planning and buying
account for Westland Horticulture. The business, which embraces the
gardening and horticulture market, is expected to be worth up to pounds
2 million next year.
Good Housekeeping has recruited Vicki Bentley from Redwood Publishing,
as the magazine’s beauty director. Bentley was editor of the Molton
This article was first published on campaignlive.co.uk