Ask Jeeves looks for ad agency following split with Euro RSCG

By JADE GARRETT, campaignlive.co.uk, Friday, 28 April 2000 12:00AM

Ask Jeeves is looking for a new agency to handle its pounds 10 million advertising account after parting company with Euro RSCG Wnek Gosper.

Ask Jeeves is looking for a new agency to handle its pounds 10

million advertising account after parting company with Euro RSCG Wnek

Gosper.



Euro RSCG had handled the account for just three months when it was

forced to resign the business because of a clash with the

Microsoft-owned search engine msn.



Ask Jeeves is now compiling a shortlist through the AAR and aims to make

an appointment within the month.



’We are looking for a long-term business partner. What had looked as

though it wouldn’t cause a conflict now does,’ Ask Jeeves’

vice-president of marketing, Adrian Cox, said.



Cox wants the next agency to build on the success of the launch work.

More than 1.7 million unique visitors have been attracted to the

site.



Chris Pinnington, the managing director of Euro RSCG, said: ’We’re sad

not to be able to continue with Ask Jeeves, but as we’ve been

Microsoft’s main UK agency for six years, we felt we had no choice but

to resign.’



This article was first published on campaignlive.co.uk

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