CDP wins pounds 6m launch task for Webswappers

By JADE GARRETT, campaignlive.co.uk, Friday, 28 April 2000 12:00AM

CDP has secured the launch task for Webswappers.com following the agency’s recent alliance with the management consultancy PricewaterhouseCoopers.

CDP has secured the launch task for Webswappers.com following the

agency’s recent alliance with the management consultancy

PricewaterhouseCoopers.



The site enables consumers to swap a variety of goods and services

online free of charge. The launch task will be worth around pounds 6

million.



CDP will create an integrated advertising campaign which will include

on- and off-line advertising. The work, which will break in the next

month, is likely to focus on how easy the site is to use and to reassure

potential users about its confidentiality.



CDP Media will handle the media planning and buying.



Jonathan Attwood, the chief executive of Webswappers, said: ’Swapping

has universal appeal. Today’s technology makes one of the oldest ways of

trading easily accessible and the web is just one of the delivery

methods we will use.’



Attwood launched Webswappers.com with Emily Elton, the marketing

director, in January this year.



PricewaterhouseCoopers is advising on financing issues. Its alliance

with CDP, which was announced in March this year, is intended to provide

a one-stop shop service for UK companies looking to build businesses on

the internet.



The venture, known as Determinet, also includes a tie-up with Microsoft

and Sun Microsystems who joined as software and hardware technology

partners.



Users of Webswappers will be able to swap items including CDs, unwanted

concert tickets, leftover holiday currency and antiques. It will also be

possible to swap items for cash. Small businesses can swap their excess

stock.



If users are unable to find what they want they can set up a ’swap

alert’ and the site will notify them if the item comes online.


Customers that register will be given their own swap account page. A

confidential e-mail system will enable them to reject offers and haggle

over price. Swaps stay on the site for a period of ten weeks.



’This is a tremendous idea, one with solid business underpinnings. The

potential is amazing and we aim to build it into a major brand,’ Chris

MacLeod, CDP’s chief executive, said.



This article was first published on campaignlive.co.uk

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