Turner to provide all programming for BT broadband service

By GORDON MACMILLAN, campaignlive.co.uk, Friday, 28 April 2000 12:00AM

Turner Broadcasting System is to be the exclusive commercial television partner for BT’s broadband internet service, ADSL, when it launches in June.

Turner Broadcasting System is to be the exclusive commercial

television partner for BT’s broadband internet service, ADSL, when it

launches in June.



Turner, which owns CNN and the Cartoon Network TV channels, will provide

news, cartoons and interactive games for the service, which will be

available on demand to both home and business users.



Turner has been involved with BT’s trials of the ADSL service for the

past 18 months. However, much of what users will see when they switch on

will be new, including an interactive version of The Banana Splits, the

cult 60s show from Hanna-Barbera.



The Banana Splits has been reproduced by the Cartoon Network and will

premiere in the UK on ADSL. It will feature alongside interactively

enhanced versions of other cartoon favourites such as The Flintstones

and Scooby-Doo.



The Cartoon Network’s service on ADSL will build on its UK website,

CartoonNetwork.co.uk, to offer more than 20 hours of cartoons that will

premiere on the broadband site, as well as cartoons that have been

produced for broadband only and will never have a network airing.



CNN will provide video-on-demand content, incorporating breaking world

and regional news and technology and entertainment news.



Casey Harwood, vice-president commercial director at Turner Broadcasting

System UK, said: ’During the course of the trial and working with BT we

have learnt how to maximise the technology and get the best out of it.

Producing content and programming for the PC is very different to

producing it for TV.’



This article was first published on campaignlive.co.uk

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