By CLARE CONLEY, campaignlive.co.uk, Friday, 28 July 2000 12:00AM
WCRS is expected to get the pounds 12 million creative account for
Open, the interactive TV platform, after presenting work to its new
managing director, Jon Florsheim, this week.
Dominic Gettins and Olly Caporn, a creative team at Euro RSCG Wnek
Gosper, have been promoted to deputy creative directors. The
appointments follow that of Chris Herring and Andy McKay as the agency’s
new creative directors. (See Newsmaker, p20).
Nike has drawn up a shortlist of agencies for its pounds 60 million
European media account. MindShare, OMD (led by Manning Gottlieb Media in
the UK) and Zenith Media will take part in a three-way shoot-out.
EasyJet has asked BJK&E, BBJ and Zenith Media to pitch for its pounds 7
million media account. The incumbent, Matters Media, has handled the
business since the airline launched five years ago.
The National Magazine Company, which bought Gruner & Jahr last week, has
shelved the launch of Project Florence, the magazine for thirtysomething
women due to launch this autumn.
Interpublic Group has reported a 15 per cent increase in net income for
the second quarter of 2000 to dollars 171.9 million. Worldwide revenue
was also up 15 per cent to dollars 1.4 billion.
The Advertising Standards Authority has called on the Office of Fair
Trading to take action against two companies for persistently making
misleading ad claims. One is Clockwork Orange, which claims its Fat Cat
product enables leaded petrol engines to run on unleaded petrol. The
other is Magno-Pulse, which is said to have made unproven healthcare
claims for its magnetic therapy products.
True North has unveiled second-quarter results, showing net income up 29
per cent to dollars 27 million and revenues up 10 per cent to dollars
375 million. Its chairman and chief executive, David Bell, said it was
’a watershed for True North’ with new-business wins including the global
Compaq and Boeing accounts.
Ogilvy & Mather has promoted Tony Grigg, the business director in charge
of the Ford Dealership, to managing partner of all Ford UK business with
a place on the executive board.
The threat of a ban on TV advertising to children in Italy is growing
after approval of a proposal by the Italian parliament’s committee for
children. The plan would outlaw all advertising, including toy
commercials, during children’s programmes and will be put before
parliament for approval.
Tryton Foods, best known for its Aunt Bessie’s Yorkshire Puddings brand,
has appointed Willox Ambler Rodford Law to handle launch advertising for
its food service division, which was set up to develop new food ranges
for catering outlets.
Banks Hoggins O’Shea/FCB has promoted Jo Blundell from account director
to fill the new role of head of account management. The appointment is
on the back of new-business wins including Compaq, Ladbrokes and
CKMP has been appointed to handle creative work for Fisherman’s Friend
throat lozenges by its Dutch distributor, Nedan Confectionery, after a
three-way pitch. A press campaign will break this autumn.
Vicky Jacobs has resigned as new-business director of Euro RSCG Wnek
Gosper to become an account director at TBWA GGT Simons Palmer. Garry
Lace, TBWA’s joint managing director, who worked with Jacobs at Euro
RSCG, said her hiring was the precursor to other senior appointments in
planning and account handling.
This article was first published on campaignlive.co.uk