REVIEW: Marketing and advertising news in the week’s press

By JENNY WATTS, campaignlive.co.uk, Friday, 28 July 2000 12:00AM

BSkyB has signed more than one million new subscribers in the past 12 months and is on target to deliver five million by the end of the year, the company said as it announced an operating profit of pounds 85 million for the year to 30 June. Separately, BSkyB is tipped to bring forward the switch-off date for its analogue signal by 18 months to August 200l. The company claims that it will have persuaded nearly all of its subscribers to switch to digital by that time. General release

BSkyB has signed more than one million new subscribers in the past

12 months and is on target to deliver five million by the end of the

year, the company said as it announced an operating profit of pounds 85

million for the year to 30 June. Separately, BSkyB is tipped to bring

forward the switch-off date for its analogue signal by 18 months to

August 200l. The company claims that it will have persuaded nearly all

of its subscribers to switch to digital by that time. General

release





Jon Florsheim, BSkyB’s sales and marketing director, is to replace James

Ackerman as the chief executive of the interactive TV company Open.

Ackerman is leaving a matter of days after BSkyB agreed to increase its

shareholding in Open to 80.1 per cent. CampaignLive





Ellis Watson, the former Sun marketing director, has quit as joint chief

executive of Talkcast, the digital media and communications company, due

to ’personal issues’. General release





ITV has been ordered by the Independent Television Commission to move

its nightly news bulletin to an earlier slot in a legally binding

agreement that could lead to a court battle over the scrapping of News

At Ten. General release





United News & Media is to sell its European business exhibitions

operation, Miller Freeman Europe, to Reed Elsevier for pounds 360

million. The company claims to be the leading pan-European trade

exhibition organiser. General release





Thames Water has appointed Bates UK to handle its pounds 2 million

account in the run-up to the deregulation of the water industry. Circus

and CDP also contested the account. Media will be handled by Zenith

Media. General release




UK advertisers are turning their backs on the commission system in

increasing numbers. According to a survey commissioned by ISBA, the

advertiser trade body, it now forms the basis of only 22 per cent of

agency-client contracts compared with 33 per cent in 1997. General

release





Vijay Solanki, Capital Radio’s head of marketing, is joining IPC Media

to take on the role of marketing director for IPC Music & Sport. General

release





Radio listeners are switching off in record numbers in a protest over

offensive material, according to research published by the Radio

Authority and the Broadcasting Standards Commission. The Times





Gerry Murphy, the new chief executive of Carlton Communications, has

insisted that the company will remain independent after its aborted

merger talks with United News & Media. The Times





General Motors has appointed StarCom MediaVest in Chicago to handle its

dollars 2.9 billion media planning business, marking the biggest review

in advertising history. A new agency, called GM Planworks, will be set

up to handle the account. General release





Emap Elan is to launch a bi-annual fashion and art title called POP. It

aims to celebrate the Pop Art movement and will be edited by Katie

Grand, the former fashion editor of The Face. The first issue will

appear in September. Marketing.



This article was first published on campaignlive.co.uk

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