OPINION: At least one bank knows public mood

By DOMINIC MILLS, campaignlive.co.uk, Friday, 28 July 2000 12:00AM

NatWest’s new commercial through M&C Saatchi in which an old lady is dismayed to find her bank has become a trendy wine bar will get most people’s sympathy vote. Barclays’ advertising suggesting big is good - when most people think it’s anything but - is beginning to look like a parody of itself. Nice to see NatWest turning aside from its previously impenetrable TV campaign to state a few simple truths.

NatWest’s new commercial through M&C Saatchi in which an old lady

is dismayed to find her bank has become a trendy wine bar will get most

people’s sympathy vote. Barclays’ advertising suggesting big is good -

when most people think it’s anything but - is beginning to look like a

parody of itself. Nice to see NatWest turning aside from its previously

impenetrable TV campaign to state a few simple truths.



This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs