Barclays to reduce line-up of agencies in pounds 20m DM review
By ELEANOR TRICKETT, campaignlive.co.uk, Friday, 30 June 2000 12:00AM
Barclays Bank is reviewing its pounds 20 million below-the-line business as part of a drive to rationalise its extensive list of direct marketing and promotional agencies.
Barclays Bank is reviewing its pounds 20 million below-the-line
business as part of a drive to rationalise its extensive list of direct
marketing and promotional agencies.
No single below-the-line agency handles the bulk of the business but
Rapier, Tullo Marshall Warren and Triangle handle large proportions of
the account. Other agencies on the roster include ZGC Dialogue, Joshua
The rationalisation is part of a company-wide initiative, entitled
Project Concorde, designed to form closer strategic relationships with
As part of this, the media planning and buying, currently with
Media-Vest, will formally review in the autumn.
A brief has gone out to about a dozen below-the-line agencies, including
some not on the roster. The review begins with an extensive procurement
stage with written submissions being delivered this week. This will be
followed by ’chemistry tests’, before formal pitches. The main focus of
the pitches will be customer relationship management and retail
A spokesperson for the bank confirmed the below-the-line review,
explaining: ’It’s good governance.’
This article was first published on campaignlive.co.uk
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