Barclays to reduce line-up of agencies in pounds 20m DM review

By ELEANOR TRICKETT, campaignlive.co.uk, Friday, 30 June 2000 12:00AM

Barclays Bank is reviewing its pounds 20 million below-the-line business as part of a drive to rationalise its extensive list of direct marketing and promotional agencies.

Barclays Bank is reviewing its pounds 20 million below-the-line

business as part of a drive to rationalise its extensive list of direct

marketing and promotional agencies.



No single below-the-line agency handles the bulk of the business but

Rapier, Tullo Marshall Warren and Triangle handle large proportions of

the account. Other agencies on the roster include ZGC Dialogue, Joshua

and Perspectives.



The rationalisation is part of a company-wide initiative, entitled

Project Concorde, designed to form closer strategic relationships with

fewer suppliers.



As part of this, the media planning and buying, currently with

Media-Vest, will formally review in the autumn.



A brief has gone out to about a dozen below-the-line agencies, including

some not on the roster. The review begins with an extensive procurement

stage with written submissions being delivered this week. This will be

followed by ’chemistry tests’, before formal pitches. The main focus of

the pitches will be customer relationship management and retail

marketing.



A spokesperson for the bank confirmed the below-the-line review,

explaining: ’It’s good governance.’



This article was first published on campaignlive.co.uk

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