Budweiser kicks off hunt for second UK agency
By JOHN TYLEE, campaignlive.co.uk, Friday, 30 June 2000 12:00AM
Anheuser-Busch has kicked off a search for a second UK agency to handle its pounds 15 million UK Budweiser account alongside BMP DDB.
Anheuser-Busch has kicked off a search for a second UK agency to
handle its pounds 15 million UK Budweiser account alongside BMP DDB.
The company has contacted agencies to discuss work for the main
Budweiser brand. The successful agency may also do some work for other
brands, including Budweiser Light and Michelob Beer, which is with
Duckworth Finn Grubb Waters. The review is being conducted through the
James Lousada, the UK marketing director for Budweiser at
Anheuser-Busch, confirmed that he had started talks with other agencies.
’We want to develop the ability to be flexible and put briefs into
different agencies as we see fit,’ he said.
’We are attempting to match the template used for Budweiser in the US by
widening the number of agencies that we use in the UK. We want to put
briefs into an agency that can be turned around quickly.’
Lousada added: ’We have enjoyed a successful relationship with BMP DDB
and fully intend to continue this relationship in the future. Agency
credentials have already been sought and there is no further news at
Lousada also said that the recent trend for Budweiser’s UK advertising
to be created in the US was an exception and not likely to continue.
Goodby Silverstein & Partners in the US created a series of ads which
continue to run in the UK starring Louie the Lizard wreaking revenge on
a family of frogs that share his pond and habitually croak ’Bud’ ’wei’
The company is said to be increasing its UK marketing budget from pounds
29 million to pounds 33 million in 2000 following the success of the
DDB Chicago’s ’whassup?’ campaign for Budweiser won the grand prix at
the Cannes International Advertising Festival last week.
This article was first published on campaignlive.co.uk
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