Mortimer Whittaker hires Webb to run its Direct Line business

By JOHN TYLEE, campaignlive.co.uk, Friday, 30 June 2000 12:00AM

Mortimer Whittaker O’Sullivan has hired Nick Webb, CDP’s former new-business director, to take charge of its pounds 30 million Direct Line account.

Mortimer Whittaker O’Sullivan has hired Nick Webb, CDP’s former

new-business director, to take charge of its pounds 30 million Direct

Line account.



His first assignment is to handle the September launch of the

advertising for Jamjar. com, Direct Line’s internet car sales service,

which will rival Virgin.



Webb’s responsibilities will also include the agency’s pounds 7 million

account for uTravel, United News & Media’s new holiday website, as well

as working alongside Tim Mortimer, the agency’s managing partner, on new

business.



A former Campaign Face to Watch, Webb, 33, left CDP last October after a

two-year stint running the agency’s Honda account and, more recently, as

its new-business director. Since then he has worked as a freelance

adviser on agencies for the Central Office of Information and for Leagas

Delaney.



Mortimer said: ’The Direct Line account has almost doubled in size

during the past six months. The company is a focussed and professional

marketing organisation and Nick has exactly the right personality to

work with it.’



Webb added: ’CDP had become a bit of a stumbling animal and my

enthusiasm was waning. I’ve had enough of agency politics and I just

want to get on with the job.’



This article was first published on campaignlive.co.uk

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