HFC seeks shop to launch upmarket credit card

By KAREN YATES, campaignlive.co.uk, Friday, 30 July 1999 12:00AM

HFC, the US banking group behind Goldfish, is holding a secret creative and media pitch for a credit card due to be launched this autumn.

HFC, the US banking group behind Goldfish, is holding a secret

creative and media pitch for a credit card due to be launched this

autumn.



HFC is already an established backer of credit cards, the most famous of

which is Goldfish - its joint venture with Centrica.



The new card is believed to be upmarket of Goldfish, but details of the

project are scarce. The group marketing director, Mark Robinson, is

understood to have briefed a shortlist of London agencies this week

about the pounds 5 million to pounds 10 million task.



An original list, drawn up with the help of the AAR, was whittled down

quietly over the past two weeks by Robinson and the marketing director

for lending and credit cards, Jane Perrin. Pitches are scheduled over

the next few days, with a decision expected by the end of August.



Robinson was unavailable for comment, but HFC’s director of

communications, Martin Rutland, confirmed that preliminary discussions

had taken place with agencies. Rutland claimed, however, that it was

simply a fact-finding mission.



’Basically, we’re finding out more about which agencies we could work

with in the future,’ Rutland said.



HFC’s Goldfish card is backed by an above-the-line spend of about pounds

5 million.



Meanwhile, the bank is fighting a legal battle with HSBC, claiming

consumers have become confused about its identity since the HSBC-owned

Midland Bank began taking its parent’s name.



This article was first published on campaignlive.co.uk

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