Fallon McElligott takes Radio 5 brief from Ammirati Puris Lintas

By FRANCESCA NEWLAND, campaignlive.co.uk, Friday, 30 July 1999 12:00AM

Fallon McElligott has picked up the Radio 5 creative account from Ammirati Puris Lintas as part of a BBC Radio roster realignment.

Fallon McElligott has picked up the Radio 5 creative account from

Ammirati Puris Lintas as part of a BBC Radio roster realignment.



The move leaves APL with only the Radio 4 business after it lost Radio 2

earlier this week. The BBC is looking for a new agency for Radio 2 but

William Eccleshare, chairman of APL, says he will not repitch for the

business. Radio 3’s advertising is handled by the corporate identity

consultancy, Lambie-Nairn.



Gail Nuttney, marketing manager for Radio 1, which hired Fallon at the

end of last year, has temporarily taken over marketing for Radio 5.



She said that because of her existing relationship with Fallon, it would

be ’quicker and more efficient’ to bring the agency in to handle Radio

5. She explained: ’There is a lot of synergy between Radio 1 and Radio

5, so it made sense to bring them together.’



She stressed, however, that it is a temporary appointment and said: ’The

situation will be reassessed in six months.’



APL has held the Radio 5 account since the station was launched in

1994.



The agency went on to win the Radio 2 account in 1997 and created the

poster campaign which currently promotes Jonathan Ross’s Radio 2

programme.



Fallon’s debut work for Radio 5 will break next week to mark the opening

of the football season. The tactical campaign aims to show that Radio 5

understands how much football means to its listeners. It will use the

strapline, ’Can’t, the football’s on.’



This article was first published on campaignlive.co.uk

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