EDITORIAL: Risky business isn’t the ASA’s remit

By DOMINIC MILLS, campaignlive.co.uk, Friday, 30 July 1999 12:00AM

So Frank Dobson, the Government’s head nanny, wants to insult everybody’s intelligence by insisting that ads for cosmetic surgery carry warnings about possible risk.

So Frank Dobson, the Government’s head nanny, wants to insult

everybody’s intelligence by insisting that ads for cosmetic surgery

carry warnings about possible risk.



Risky? Of course it’s risky. But so is your home if you don’t keep up

the mortgage repayments and consumers are already fed up at being

thought so cretinous that they have to be reminded of it in every

financial ad they hear and see.



If Dobson wants to bring the cosmetic surgery business to heel, then

it’s up to the Department of Health to take action. He should not be

looking to the Advertising Standards Authority to do the impossible by

policing the beat he should be pounding.



This article was first published on campaignlive.co.uk

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