Agency: Fallon London
By DOMINIC MILLS, campaignlive.co.uk, Friday, 30 July 1999 12:00AM
So Frank Dobson, the Government’s head nanny, wants to insult
everybody’s intelligence by insisting that ads for cosmetic surgery
carry warnings about possible risk.
Risky? Of course it’s risky. But so is your home if you don’t keep up
the mortgage repayments and consumers are already fed up at being
thought so cretinous that they have to be reminded of it in every
financial ad they hear and see.
If Dobson wants to bring the cosmetic surgery business to heel, then
it’s up to the Department of Health to take action. He should not be
looking to the Advertising Standards Authority to do the impossible by
policing the beat he should be pounding.
This article was first published on campaignlive.co.uk