Ad agencies line up for UK launch of US web delivery service

By LISA CAMPBELL, campaignlive.co.uk, Friday, 31 March 2000 12:00AM

A US web company offering to deliver everything from doughnuts to DVDs to New Yorkers within one hour is talking to agencies about handling advertising for its UK launch.

A US web company offering to deliver everything from doughnuts to

DVDs to New Yorkers within one hour is talking to agencies about

handling advertising for its UK launch.



Urbanfetch, an online home delivery service which is operating in

Manhattan, has been talking to several creative and media agencies for

its London launch. A decision on both the creative and media accounts is

expected by early summer.



The company, which started last October, has been hugely successful in

New York and claims that its daily sales have surpassed dollars 100,000.

It claims to have attracted 50,000 online browsers in Manhattan where it

makes 1,000 deliveries a day.



It is backed by the venture capitalist VantagePoint Partners but has

raised more than dollars 10 million in a second round of funding for its

expansion.



It plans to roll out in other US cities - Boston, Washington and San

Francisco.



The Urbanfetch chief executive, Ross Stevens, claimed that London was a

key market because of the lack of competition to date.



Urbanfetch, which was voted a Business Week product of the year in 1999,

promises to deliver a range of goods for free within one hour. These

include books, music, computer games, toiletries, videos, food, clothing

and electronics. It claims that Palm Pilots and DVDs have been among the

top sellers on the site in the US.



The company has used Shepardson Stern and Kaminsky (SS&K) in the US for

a heavyweight TV advertising campaign.



One of Urbanfetch’s most attractive selling points has been to insist

that customers do not tip delivery people. It has high-speed operating

software and fleet of vehicles to ensure fast delivery.



This article was first published on campaignlive.co.uk

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