Telegraph pulls off cross-media sports tie-up with Eurobet

By ANNA GRIFFITHS, campaignlive.co.uk, Friday, 31 March 2000 12:00AM

The Telegraph Group is claiming its biggest cross-media deal to date with Eurobet, one of the largest online betting companies, owned by Coral International.

The Telegraph Group is claiming its biggest cross-media deal to

date with Eurobet, one of the largest online betting companies, owned by

Coral International.



The pounds 750,000 deal means Eurobet will be linked to all of the

Telegraph Group’s properties focusing on sport.



The betting company will run an extensive display campaign in both The

Daily Telegraph and The Sunday Telegraph. It will also sponsor The

Telegraph’s annual fantasy-type Cricket League and an eight-page

pull-out on the Euro 2000 football championship.



It is also creating a number of new initiatives with the Electronic

Telegraph, including an interactive game based on Euro 2000 which will

form the basis of The Telegraph’s promotional activity around the

event.



The Electronic Telegraph will host a Eurobet-sponsored Euro 2000

micro-site featuring guides, interviews and live webcams. Eurobet will

also run online advertising campaigns.



Direct mail will be carried out by the company, which will have access

to The Telegraph’s Cricket League database.



’This deal signifies the flexibility and ingenuity of The Telegraph’s

proposition,’ the Telegraph Group’s display advertisement director,

Chris White-Smith, said. ’Eurobet had been looking for a single

strategic print partner, and this is the best example yet of our ability

to provide a multi-dimensional solution across our entire portfolio.

This is hopefully just the start.’



Trevor Beaumont, the managing director of Coral International, said:

’This deal will ensure a high profile for Eurobet both on and offline

throughout the summer.’



This article was first published on campaignlive.co.uk

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