MEDIA CHOICE: Karen Yates chooses Iceland ads in Woman Magazine
By DOMINIC MILLS, campaignlive.co.uk, Friday, 31 March 2000 12:00AM
’When looking at magazines, it’s often very difficult to pick your way between ads, the articles and all the in-betweeny stuff.
’When looking at magazines, it’s often very difficult to pick your
way between ads, the articles and all the in-betweeny stuff.
’How refreshing, then, to find one set of ads which raised such an
interesting issue that they inspired some editorial in their own right.
In Woman magazine, no less, and flagged up on the front too.
’The ads were for the supermarket chain Iceland, which has been running
a campaign to publicise that its own-brand food doesn’t contain
artificial colours and flavours, such as ponceau 4R (E124 to you) and
indigo carmine (E132).
’It seems that MediaCom TMB capitalised on Iceland’s good fortune,
rushing all four executions into the issue in question. Smart work
Media planning and buying
Fraser Riddell and James Marple at MediaCom TMB
HHCL & Partners
Focus on the harmful effects of certain additives and preservatives,
taking aim at supermarkets who still use them in their house brands
This article was first published on campaignlive.co.uk
- Mid Weight Planner - ATL Daniel Marks London £30-£50K + Excellent Benefits, Central London
- SENIOR ACCOUNT MANAGER - Events & Experiential Live Recruitment £40000 - £50000 per annum + Benefits, West Midlands
- SEO Account Director - up to £50K plus benefits Salt £45000 - £52000 per annum + £20K OTE, London
- Senior Account Director - Advertising Spectrum 360 Recruitment £60k - £65k, London, Soho
- Middleweight Designer become £36K, Central London
- Campaign Viral Chart: Pepsi tops Coke with Jeff Gordon test drive
- Iris and Cheil big winners at MAA Best Awards
- Twitter attracts more ads, but rates tumble 67%
- Greenpeace protests outside Saatchi & Saatchi London office
- Kevin Bacon, Google Glass and Julian Assange: the SXSW weekend in tweets
- Halifax releases 'holiday dad' campaign