British companies to join top 100 global brands
By Staff,, campaignlive.co.uk, Monday, 30 July 2001 11:27AM
LONDON - HSBC, Burberry, Orange, Tesco and Vodafone are close to joining the list of the top 100 global brands, according to a survey from marketing consultancy Interbrand.
Eight British companies are already on the list, which is mostly dominated by US brands. The biggest UK brand is Reuters, which is worth $68.9 million, and other companies included are BP, Shell, Smirnoff, Burger King, Johnnie Walker, Guinness and the Financial Times.
The biggest brand is Coca-Cola, worth $68.9 billion. Microsoft and IBM are second and third respectively. Nokia is the only top 10 brand which is not US-owned.
Interbrand believes both Vodafone and Orange will soon be in the top 100 as they reach values of $1 billion. And Burberry is thought to have the power to enter the Top 100, based on its reinvention alongside fashion brands such as Louis Vuitton, Chanel, and Gucci, all worth $1 billion.
This article was first published on campaignlive.co.uk
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