Agency: Leo Burnett London
By RICHARD COOK, campaignlive.co.uk, Friday, 29 January 1999 12:00AM
TNT Classic Movies is to introduce ad breaks into films from next
month. The decision follows an increase in advertiser demand for airtime
on the channel and a growth in the channel's audience - 4.3 million
adults tuned into the channel in 1998, an increase of 808,000 a month on
The Guardian is following up its TV brand advertising with a radio
campaign which will run on Capital FM, Jazz FM, Xfm and Virgin FM.
Created by Partners BDDH and bought by New PHD, the 60-second
commercials emphasise The Guardian's aim to stimulate 'free thinkers',
using the tagline, 'It's time for free thinking.'
Unlimited Magazine, a lifestyle title, will launch in March. Published
by Generation and distributed to 60,000 readers at work, it aims to
improve people's lives inside and outside the workplace.
The Commercial Radio Companies Association has re-awarded the contract
for sales and sponsorship of the Pepsi Chart to Capital Advertising. The
contract will run for a minimum of three years, from 1 April. Pepsi
recently renewed its sponsorship of the programme until December
Attic Futura's young women's magazine, B, is to launch in Australia in
March and will compete in a marketplace occupied by Cleo and
Cosmopolitan. Jane Ferguson, former group advertising director of Attic
Futura, will be publisher, and Amy Cooper, former deputy editor of
That's Life, will edit the title. Neil Raaschou, managing director of
Attic Futura, said: 'Our aim now is to focus the development of our
brands internationally. We believe that many of our brands such as B and
Sugar can work in a global market.'
The Periodical Publishers Association, with the support of BT, is
launching a service for members who want to develop interactive media
products as an extension of the magazine brands.
Our Price is to sponsor a midweek chart on Atlantic 252, to be broadcast
on Wednesdays between 5pm and 7pm. The Our Price Lowdown will be based
entirely on sales from stores nationwide, and will be Atlantic's first
independently researched chart. The sponsorship will be supported with
in-store point-of-sale material, competitions and on-air giveaways.
Conde Nast has appointed Tim Parfitt as director of contract publishing.
Parfitt worked for Conde Nast for ten years until 1988 and was managing
director of its Spanish operation.
BBC Magazines' Radio Times has signed up to sponsor the Bafta Television
Awards for the next three years. Sue Robinson, editor of Radio Times,
said: 'This is the perfect partnership, bringing together two national
institutions who have always celebrated the very best in television.'
This year's awards will be broadcast on BBC1 on 9 May.
DMG Exhibition Group, a division of the Daily Mail and General Trust,
has announced plans for the global expansion of its events organising
and business information divisions. Spearheaded by Paul Camp and Michael
Franks, managing directors for business media and consumer and retail
media respectively, DMG intends to make a number of acquisitions in
markets around the world.
Sunday Business has announced a special millennium ratecard following
demand for advertising space in its millennium issue on 31 December.
Peter Gould, Sunday Business's advertising director, said: 'We are
heading towards one of the most significant periods of our history, and
such events merit exceptional measures.'
This article was first published on campaignlive.co.uk