BRIEFS

By LEXIE GODDARD, campaignlive.co.uk, Monday, 04 October 1999 12:00AM

Letizia Moratti, chairman and chief executive of News Corporation Europe, resigned on Tuesday, after less than a year in the job. Internal differences have been given as the cause of her departure, with Moratti quoted as saying that her beliefs were 'not shared by News Corp'.

Letizia Moratti, chairman and chief executive of News Corporation

Europe, resigned on Tuesday, after less than a year in the job. Internal

differences have been given as the cause of her departure, with Moratti

quoted as saying that her belierfs were 'not shared by News Corp'.



SBS Broadcasting, the European television and radio broadcasting group,

has called off its planned dollars 615 million takeover of Central

European Media Enterprises. The decision comes as a result of legal

uncertainty surrounding the status of TV Nova, CME's television

operation in the Czech Republic.



The Guardian Media Group has signed up more than 500,000 registered

users for its Guardian Unlimited website since its launch nine months

ago.



In its first ABC audit, Guardian Unlimited also notched up 9.75 million

page impressions, making it one of the most popular newspaper sites on

the web.



The Daily Mail has launched a Rugby World Cup website. The Mail hopes

the site will follow in the footsteps of its Soccernet website, which

has been the world's most popular football site over the past three

years.



Time Out is to launch a poster campaign on the London Underground on 1

October. The campaign will use cross-track and four-sheet posters and

will run until the end of December.



London News Network, which is jointly owned by Carlton and LWT, has

signed a deal with Metro Networks, the traffic and travel bulletin

specialist, to provide an 'on the roads' service for the capital's

motorists.



Attic Futura's teenage titles TV Hits and Sugar are to be published

online following a deal with AOL UK. Sugar is Britain's most popular

teenage magazine and, if successful, the move may lead to other Futura

titles going online.



MindShare Worldwide has unveiled its 'next generation' website,

www.mindshareworld.



com. Primarily developed as a marketing, communications and information

resource, it contains news and opinion from MindShare's offices around

the globe.



Car Import Guide has launched a magazine of the same name offering

readers advice on importing cheap cars from the Continent. The

bi-monthly title has a print run of 35,000 and the first issue carries

ads from M&S Finance, Sainsbury's Bank and Stena Line Ferries, as well

as 'grey market' importers.



The Financial Times has launched a 64-page supplement to pull in

consumer advertisers deterred by high rates elsewhere in the paper. The

Business has a six-strong magazine sales team, which will work across

the title as well as the FT's monthly personal finance supplement, How

To Spend It. A run-of-magazine ad in How To Spend It costs more than

pounds 11,000 - compared with pounds 8,000 in The Business. Magazine

sales manager Emma Freeman has recruited two additional sales staff -

Prakash Megah and Jim Chaudry - for the new department.



Fox Kids has launched a TV ad campaign, planned and bought by

Pesterpoint.



The campaign will incorporate characters from the channel's shows to

promote the range of programmes on offer.





This article was first published on campaignlive.co.uk

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