3D printing: will it spell the end of brands?

The sudden buzz around 3D printing has led to speculation that brands could be usurped by the democratisation of the manufacturing process.

Marketing spoke to 3D printing experts from across the industry to discover if the technology lives up to the hype and what threat it does pose to brands. 

Contributors: 

Nick Allen, director at 3D Print UK

Thomas Messett, head of digital marketing and advocacy at Nokia Europe

Daren Kay, director of innovation at TMW

Nick Constantinou, chief executive at Collective London