3D printing: will it spell the end of brands?

The sudden buzz around 3D printing has led to speculation that brands could be usurped by the democratisation of the manufacturing process.

Marketing spoke to 3D printing experts from across the industry to discover if the technology lives up to the hype and what threat it does pose to brands. 

Contributors: 

Nick Allen, director at 3D Print UK

Thomas Messett, head of digital marketing and advocacy at Nokia Europe

Daren Kay, director of innovation at TMW

Nick Constantinou, chief executive at Collective London

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More