Dentsu renames digital agency

By Staff,,, Tuesday, 07 August 2001 10:37AM

LONDON - Dentsu has renamed its digital agency DentsuFuse following the failure of its joint venture with MarchFirst.

The company, fully owned by the Japan-based holding company, will handle e-business strategy and consulting, branding, design, information system integration and project management.

Dentsu bailed out of its relationship with MarchFirst when the company went bust.

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