Dentsu renames digital agency

By Staff,, campaignlive.co.uk, Tuesday, 07 August 2001 10:37AM

LONDON - Dentsu has renamed its digital agency DentsuFuse following the failure of its joint venture with MarchFirst.

The company, fully owned by the Japan-based holding company, will handle e-business strategy and consulting, branding, design, information system integration and project management.



Dentsu bailed out of its relationship with MarchFirst when the company went bust.





This article was first published on campaignlive.co.uk

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