Agency: Fallon London
campaignlive.co.uk, Monday, 28 September 1998 12:00AM
The newly titled NME Premier Awards will continue to focus on new and upcoming British bands at grass roots level, and will kick off with a raft of events in January 1999.
The sponsorship will be heavily supported with above and below the line activity, with on and off trade sales promotions alongside PR support.
This article was first published on campaignlive.co.uk