campaignlive.co.uk, Monday, 16 November 1998 12:00AM
- News International is to extend its relationship with the new media sales house, TSMSi, by incorporating the Times and the Sunday Times into TSMSi's adserving software, Netgravity.
The deal is designed to make the two online titles more attractive to online advertisers. TSMSi already handles the new media sales for the Times and the Sunday Times.
Netgravity adtracking software will allow advertisers in the two titles to get a detailed breakdown of how individual web ads were served and how many page impressions each received.
This article was first published on campaignlive.co.uk