campaignlive.co.uk, Tuesday, 15 December 1998 12:00AM
- Hollinger Digital has appointed the newly-formed through-the-line agency, BBH Unlimited, to promote the launch of its new search engine, UK.Max.com.
The new site is designed to offer a UK-focused search facility with UK-specific directories. It goes live at the end of December and carries an introductory offer of free e-mail.
The first advertising will appear in newspapers and specialist magazines on 27 December and will run for three months, followed by further above-and below-the-line marketing throughout next year. The annual marketing spend will be £2.5 million.
Steve Kershaw, managing director of BBH Unlimited, said: "We are delighted with the new appointment and believe the relationship will be exciting and beneficial as both parties share similar goals."
BBH Unlimited was set up as a total communications agency to provide an advertising, direct marketing and sales promotion service under one roof. It was formed in September after Bartle Bogle Hegarty folded Limbo, its ten-year-old direct marketing operation, and brought its staff and clients in-house. The new agency inherited Audi and Swinton Insurance from Limbo as its flagship accounts.
Hollinger Digital is a division of Hollinger International, the publishing company based in New York. Other websites operated by the company include Canada.com, SunTimes.com and BestofBritish.com.
This article was first published on campaignlive.co.uk