Bristol & West is new Friends sponsor

campaignlive.co.uk, Tuesday, 22 December 1998 12:00AM

The Bristol & West building society is to sponsor the new series of Friends on Sky One.

The Bristol & West building society is to sponsor the new series of Friends on Sky One.

The fifth series of the US sitcom kicks off on Thursday, 7 January at 9pm, taking up the story of Ross and his on-off wedding to Emily.

The deal, struck by the Bristol & West's ad agency, JPH, with Sky Sales, incorporates sponsorship bumpers on all episodes and repeated episodes, plus branding on all programme-specific trailers until the end of the year. It also embraces off-air promotions including on the internet. Bristol & West will then have first option on renewing the sponsorship for the following season.



This article was first published on campaignlive.co.uk

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