campaignlive.co.uk, Wednesday, 23 December 1998 12:00AM
- Burger King is launching a Hogmanay campaign in Scotland to introduce its new 99p burger deals.
As part of the campaign, New Year's Eve revellers on Edinburgh's Princes Street will be handed glow-in-the-dark badges bearing the slogan: "Take me home tonight...I'll buy lunch tomorrow."
In addition, six-sheet posters around the capital will carry the line: "99p in '99" beneath a blurred headline, "Hogmanay", and the line: "Something easier to focus on..."
This article was first published on campaignlive.co.uk