Lloyds TSB appoints Partners Andrews to run key DM account

By IAN DARBY, campaignlive.co.uk, Friday, 20 July 2001 12:00PM

Lloyds TSB has appointed Partners Andrews Aldridge to handle direct

marketing for one of its key financial products.



Partners Andrews Aldridge was selected after a pitch process handled by

Agency Assessments. The incumbent Lloyds agencies, WWAV Rapp Collins and

Interfocus, will continue to work with the bank on their existing

briefs.



The agency will initially work on one of Lloyds TSB's savings accounts

but will be handed more work as the relationship with the bank

develops.



WWAV creates direct marketing across Lloyds' retail banking operations,

including personal lending and credit cards. Interfocus develops work

for the business banking side of Lloyds, including press, outdoor and

direct marketing work targeting small businesses.



The hiring of Partners Andrews Aldridge is the first change in Lloyds'

direct marketing roster for two years. Lowe Live also worked for the

bank, but was forced to resign its business in 1999 following a clash

with HSBC.



Adam Tuson, the marketing communications director at Lloyds TSB, said:

"Direct marketing continues to be a very important tool for us in

growing our business and we can see significant benefits in having a

further direct marketing agency on board to work on our wide range of

marketing activity."



Tuson added: "We were particularly impressed with Partners Andrews

Aldridge's planning and its creative approach to our brief. We think

that it will add significant value to our growing direct marketing

efforts."



Advertising for Lloyds TSB is handled by Saatchi & Saatchi. Its recent

campaigns have featured celebrities such as Cat Deeley and Leslie

Phillips.



This article was first published on campaignlive.co.uk

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