campaignlive.co.uk, Wednesday, 04 March 1998 12:00AM
The National Magazine Company is renaming SHE's Having A Baby as Having A Baby to mirror the bi-annual magazine's expanded editorial focus which now includes the first 12 months of motherhood. The change in editorial focus is designed to allow readers to progress through Having a Baby and on to Project P, NatMags new family lifestyle title due for launch later this spring. Further details of Project P, including title and print run, will be released this month.
The Disney Channel will be available to Sky and cable operators on an à la carte basis from March 2, following complaints over the need for cable viewers to purchase two Sky movies before they could obtain the Disney Channel. The Disney Channel is running three days of unencrypted programming from March 21 to March 23 in "The Big Free For All" promotion designed to encourage sampling among satellite and cable subscribers.
CNN's 2 million stg spring consumer advertising drive kicks off on Monday incorporating outdoor, print, cinema, cable television and radio activity. Lansdown Conquest's creative strategy covers a mix of brand and tune-in briefs. Media planning and buying is handled by Mediacom.
UPN Holdings, the northern newspaper interests of United News and Media, has been acquired by a consortium led by buyout specialist, Candover for 360 million stg. UPN, which publishes 44 titles including The Yorkshire Post, turned over 140 million stg last year.
VNU Business Publications is folding Business Computer World, while putting 2.7 million stg behind its remaining corporate computing titles, Computing, Network News and PC Week.
Stuff, Dennis Publishing's gadget and gear magazine for men, is upping its frequency from six to ten times a year from the June issue, on sale May 14.
Pearson owned Future Publishing is expanding its needlecraft portfolio with the launch of Stitch It Sell It! on March 12. The bi-monthly title will have an initial print run of 34,000, with an expected settle down of 25,000.
This article was first published on campaignlive.co.uk