Azis to head HHCL's mission to become true global network

By CAMILLA PALMER,, Friday, 27 July 2001 12:00PM

HHCL & Partners is looking to set up a global network and has

promoted the agency's chief executive, Robin Azis, to spearhead the

International push.

The move comes as the agency seeks to gain more global clout after

losing out on pitches for international clients such as

Azis will continue to work within HHCL's London office, developing

partnerships or taking equity stakes in agencies in Europe and other

parts of the world.

The former Publicis executive, Michel Guerend, will be the new-business

director in Paris.

HHCL International will pitch for new business internationally with the

agencies it partners in each region, but will draw on its creative and

management resources in London until the network is more


Azis said: "It's time to take the HHCL brand global and challenge the

traditional advertising network dinosaurs."

The new chairman, Simon Burridge, has restructured the agency's

management following Azis' promotion and the loss of the head of account

management, Jonathan Mildenhall, to TBWA/London. A nine-strong team of

managing partners comprises: Burridge; the creative directors and

founders, Steve Henry and Axel Chaldecott; the head of marketing, Minnie

Moll; the head of innovation, David O'Hanlan; the head of client

services, Nick Howarth; the senior planner, Richard Huntington; the head

of strategy, Jon Leach; and an unappointed financial director.

HHCL's Heresy arm will also open a new division, Heresy Communications.

It has hired the creative directors Nigel Short and David Kerrigan from

Brann London.

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