By CAMILLA PALMER, campaignlive.co.uk, Friday, 27 July 2001 12:00PM
HHCL & Partners is looking to set up a global network and has
promoted the agency's chief executive, Robin Azis, to spearhead the
The move comes as the agency seeks to gain more global clout after
losing out on pitches for international clients such as Amazon.com.
Azis will continue to work within HHCL's London office, developing
partnerships or taking equity stakes in agencies in Europe and other
parts of the world.
The former Publicis executive, Michel Guerend, will be the new-business
director in Paris.
HHCL International will pitch for new business internationally with the
agencies it partners in each region, but will draw on its creative and
management resources in London until the network is more
Azis said: "It's time to take the HHCL brand global and challenge the
traditional advertising network dinosaurs."
The new chairman, Simon Burridge, has restructured the agency's
management following Azis' promotion and the loss of the head of account
management, Jonathan Mildenhall, to TBWA/London. A nine-strong team of
managing partners comprises: Burridge; the creative directors and
founders, Steve Henry and Axel Chaldecott; the head of marketing, Minnie
Moll; the head of innovation, David O'Hanlan; the head of client
services, Nick Howarth; the senior planner, Richard Huntington; the head
of strategy, Jon Leach; and an unappointed financial director.
HHCL's Heresy arm will also open a new division, Heresy Communications.
It has hired the creative directors Nigel Short and David Kerrigan from
This article was first published on campaignlive.co.uk